COMMUNICATION PLAN Essays

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COMMUNICATION PLAN
HAZEL FIGUEROA

COMMUNICATION PLANNING
 Identified individual stakeholder information

requirements with a detailed description of the type of information and mode of communication required for each group.
Time frame or period that each stakeholder or group of stakeholders needs the information.
 A description of when and how any information is collected and who collects it.
A description of document distribution methods and frequency of distribution.
 A definition of the handling procedures and final disposition of project documents.

IDENTIFYING YOUR STAKE HOLDER
All ideas are acceptable; judgment is ruled

out until the process is complete.
 Thinking outside the square is welcome: the wilder the better.
Humor triggers the right brain so this really helps to get original ideas flowing.
Quantity counts at this stage, not quality.
Build on the ideas put forward by others.
Every person and every idea has equal worth.

PRIORITISING YOUR
STAKEHOLDERS
Customers: those that acquire and use the organization's products.
Commissioners: those that pay the organization to do things.
Collaborators: those with whom the organization works to develop and

deliver products.
Contributors: those from whom the organization acquires content for products. Channels: those who provide the organization with a route to a market or customer.
Commentators: those whose opinions of the organization are heard by customers and others.
Consumers: those who are

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