Sears also launched the Discover credit card. From the mid-i 970s through 2002, however, the company struggled, and all of these companies were been sold off. In 2001, Sears had sales of $41 billion and Federated Department Stores, which owns Macy’ s and Bloomingdales, had sales of $16 billion.’
Discount Stores
The 1960s witnessed a new breed of retailer, the mass discounter. These companies originally targeted lower income consumers with a broad product line similar to that of Sears and other…
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