Competition and Golf Equipment Essay

Submitted By lawrencerlj

Words: 439

Pages: 2

Open Document

Ruilai Shi 04/26/2014
Golf Equipment Industry Case Study

The Porter’s Five Force analysis shows that the golf industry remains attractive and competitive. It is still attractive and has high intensity of competition because it has little threat from new entrants and the bargaining power of the suppliers is low even though it may have counterfeit problems. Meanwhile, it also does not have too many substitute products, but the existing firms in the industry is competing intensively against each other and the bargaining power of the buyers is relatively high.

The intense competition generated by the existing firms in the industry is the most important factor in determining the overall attractiveness and competitiveness. The reason is that all leading companies are trying hard to make innovations and customize their products for different consumers so that they can own a greater share of the market. At the same time, due to the limitation on the technology used on the golf equipment, it is harder for the manufacturers to differentiate their own products, which means the differences between high-end and low-end products are shortened, and this can lead to fierce competition on price. Since it is hard for a single manufacturer to stand out from the competitors, the existing firms may put more emphasis on enhancing their image rating by signing endorsement contracts with those well-known golf professionals. At the same time, the whole industry does not have too many competitive pressures from new entrants because most golfers have high brand loyalty. They tend to believe their favorite professionals and copy their choices. Another reason of the low threat from new entrants is that the whole golf equipment market is shrinking. During recession,

Case Study on Golf Equipment Industry Essay

industry overview The retail sales of golf equipment industry, which includes golf clubs, bags, balls, gloves and footwear, declined from approximately $4 billion to about $3 billion in 2003 and then rebounded to around $3.8 billion in 2007 with many threats remaining. The changes in the retail value of golf equipment industry are closely related to the total number of golf players and total rounds of golf played in the country. The participation rate of golf has dropped approximately 21% from 27…

Words 3158 - Pages 13

Essay ALtius Golf

ALTIUS GOLF AND THE FIGHTER BRAND SITUATION ANALYSIS Altius Golf is a company leader in golf balls, it has been the market leader of golf balls for a very long time, but because of the global recession, its CEO and its chief marketing officer are trying to develop a new strategy by introducing a ball that is priced more than 40% below the company’s flagship Victor TX line and it would be sold primarily through the “off-course” channel, keeping it out of the most premium “on-course” retail…

Words 1581 - Pages 7

Marketing: Golf and Callaway Essay

Ruan1 Zhengyang Ruan Professor Peter D Simonson Marketing 320-02 February 6, 2013 Callaway Golf Company Analysis Callaway Golf Company is a global sporting company which designs, manufactures and markets golf equipments, their product were sold to over 70 countries during the past 30 years. Callaway Golf began it history in 1982, when a 60-year-old recreational golfer by the name of Ely Callaway, who in earlier incarnations had served as president of Burlington Industries and founder of a…

Words 2188 - Pages 9

Callaway Golf Case Study

| Callaway Golf Canada: The Mobile Performance Team | Case Study | | | | Jamie Merrimen 100117777 October 12, 2012 Business 1703 D1 Dr. Conor Vibert | Problem Statement Wayne Mallette is the director of performance management for Callaway Golf Canada, the world`s largest golf club manufacturer. In 2004, Mallette launched the Mobile Performance Team (MPT), a team of 20 consultants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment…

Words 1883 - Pages 8

Emergency Action Plan

(EAP) is a written document that informs and outlines precautions, obligations and directions for emergency situation if they were to take place. This emergency action plans was designed to educate, instruct and assist staff members of the JMU Men’s Golf CAA Championship how to handle catastrophic and minor emergency situations. This plan was designed to accommodate approximately…

Words 2463 - Pages 10

Nike Organization Essay example

NIKE ORGANIZATION Overview As the world’s leading athletic footwear, apparel and equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. NIKE co-founder Bill Bowerman saw endless possibilities for human achievement through sport. His philosophy still guides our mission today: “To bring inspiration and innovation to every athlete in the world.” We believe if you have a body, you are an athlete Products  NIKE, Inc. includes five distinct brands, each…

Words 982 - Pages 4

Sun and Fun Waterpark Assignment Essay

mini golf course and their inability to draw new customers through advertising. Threats to this company comes from expansion of the waterpark industry including a new company potentially moving to London. Though Tammy has toyed with the notion of selling the company, the opportunity that the park still has is a great reason of why she shouldn’t. The expansion of a food stand in the company is new area of service that can bring in great profit to the park. A possibility of a brand new mini golf course…

Words 1261 - Pages 6

Game Analysis: WGT Golf

WGT Golf Matt Yerke My game is WGT Golf this game lets you go to different professional courses in the world and let you play with your friends, and other users around the world. It challenges you to see how well you can play the game of golf. I chose this game because I love to play golf. Also because It is a very amusing game to play. This game is very realistic, because of the realistic PGA Certified Courses, and golf clubs. Such as Pinehurst, Chambers Bay Pebble Beach, and more. The creator(s)…

Words 818 - Pages 4

Buying Behaviour Of Golf Club

presentation is to analyse consumers’ buying behaviour regarding golf clubs by evaluating in greater depth their personality and its impact on their purchase decision. As marketing consultants, we conducted a research in the golf industry choosing six representative brands as following: Titleist, Callaway, TaylorMade, Nike, Adidas and Bridgestone. By evaluating these companies, we gained an insight into customers’ attitudes when a golf club is purchased being able to make recommendations for the selected…

Words 3993 - Pages 16

Essay about The Development Of Sport

classes such as bull-baiting, cock-fighting, and bare knuckle boxing. Blood sports were by far, in the 18th century, the most popular past times, but they were not just involving animals, Humans also displayed there aggression in the prize-fighting competitions. 1700’s Georgians Bull-Baiting Bear-Baiting Cock-fighting Prize-fighting During the reign of Queen Victoria, times were relaxed enough for the lower classes to enjoy sport during their free time. Sports like Cricket and Boxing were…

Words 438 - Pages 2