consumer psychology Essay

Submitted By reenriqu

Words: 444

Pages: 2

Open Document

To get started lets first define consumer psychology, it’s a social psychology concerned with the market behaviors of consumers. Consumer psychologists examine the preferences, customs, and habits of various consumer groups and their research on consumer attitudes is often used to help design advertising campaigns and to formulate new products. It’s what moves us try a product for the first time or buy product with due to influence.
In looking for a deeper understanding I found two Journal articles one focus on Nonconscious Consumer Psychology and the other on the psychology of brands. NonConscious Consumer psychology in the journal is referred to an automatic process that once set into motion, has no need of conscious intervention. The Idea of doing something and not being able to consciously stop yourself sounds pretty scary as a consumer, but these are the ideas I’m sure, every company wanting make a profit attempt to understand.
Psychology of Branding deals with as brand choice, purchase, or loyalty and also goes deeper in the underlying psychological constructs and processes that contribute to such outcomes. The Framework of branding is a consumer perceptions and judgments. In my journal article it discuss the frame work as having five brand-related processes: identifying, experiencing, integrating, signaling and connecting with the brand. All are used to group different targets and understanding of consumerisms.
Both of these play major role in companies today, as they attempting to evolve consumerisms to gain market share or increase profit margins from year to year. Both have to have a successful marketing communication message. In branding of course your message in best illustrated in the brand you mean to sell and how it is perceived and in Nonconscious Consumer Psychology there is fine

Consumer Psychology and Marketing Communications Article Analysis Copy Essay

Consumer Psychology and Marketing Communications Article Analysis May 4, 2015 PSY/322 Summary For week 1, students are asked to research two peer-reviewed articles related to and concerning consumer related psychology using the University Library, Internet and other applicable sources and prepare a paper responding to the questions below. Define consumer psychology. Alright, so if we want do define consumer psychology, lets break down both words and their meaning first. Consumer, meaning…

Words 938 - Pages 4

Consumer Traits And Behaviors Presentation Essay

and Behaviors of Consumers LEARNING TEAM B ROBERT ENRIQUEZ , SAMUEL CONTRERAS & DANIELLE HAYNES Agenda 1. Identify three psychological process 2. Identify three social process 3. Explain the importance of understanding the influence of psychological and social processes on marketing communications. 4. Explain the relationship between consumer traits and behavior. 5. Analyze how social and cultural settings influence consumer behavior 6. Examine the reasons why consumers interpret marketing…

Words 827 - Pages 4

Essay on Media Psychology

concepts of media psychology whether you are aware of it or not. Broadly speaking, media psychology pursues an understanding of how people perceive, interpret, use and respond to a media-rich world in which we are living in today. Media psychology is a field of psychology that explores the psychological impact on people caused by a wide range of media such as advertising, celebrity endorsement, product placement, etc. By understanding the expansive concepts of media psychology, I will explain how…

Words 1973 - Pages 8

Psychology Outline

Rachel Carpenter Chapter 1 Outline December 27th, 2015 I. Psychology Is A Way of Thinking a. As you go farther in to the field of Psychology you can anticipate to learn more about things like cognition, research about the brain, social behavior, child development and clinical disorders. b. Psychologists are empiricists, meaning one's conclusions are based on systematic observations. They will conduct studies on humans or animals in either a specific environment or in their natural environment.…

Words 630 - Pages 3

Annotated Bibliography Paper

Bibliography Quantitative research on consumer behavior towards food product and advertising Shruthi Sagayaraj Ravi Florida Atlantic University, Boca Raton, NAV 104 Dr. Rivka Felsher February 20, 2018 U.S. House. 10 2nd Congress, 1st Session. (1991, Jan. 11). H. Con. Res. 1, Consumer Perceptions of Heart-Health Claims for Cooking Oils and Vegetable Oil Spreads. Available: Boca Raton Library: GENFED File: BILLS The paper shows a research on consumer awareness of heart-healthy state in…

Words 856 - Pages 4

Essay on Marketing and Black Box Model

583 million results in 0.47 seconds. That’s what you obtain when searching “shopping experience” in Google. It is a hot topic, an expression on everyone’s lips… and as a result, paradoxically dangerous. Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts. The playing field This experience takes place in the store, where many shopping decisions are taken. How many? I’m not sure, as I doubt that a fully validated percentage…

Words 3646 - Pages 15

Essay about Sara: Marketing and Mims Joan T.

Advertising Does the advertising influence us to buy something just because advertised it? When consumers see advertising on TV, magazine and newspaper most people have curiosity to try or see it. In addition, the effect of advertising can influence on our decision bout which product we decide to use. Consequently, advertising influence us to to buy products by two methods which are marketing and psychology those are can really influence us to buy and believe what we see. First Marketing, according…

Words 450 - Pages 2

Coconut Oil Essay examples

revenues if you don't know what the unit price will be. Unit price refers to the amount you plan to charge customers to buy a single unit of your product. Psychology of Pricing: Pricing can involve a complicated decision-making process on the part of the consumer, and there is plenty of research on the marketing and psychology of how consumers perceive price.…

Words 623 - Pages 3

The Role Of Mental Accounting In Consum Essay

Journal of Economic Psychology 27 (2006) 571–588 www.elsevier.com/locate/joep The role of mental accounting in consumer credit decision processes Rob Ranyard ¤, Lisa Hinkley 1, Janis Williamson z, Sandie McHugh Department of Psychology and Life Sciences, University of Bolton, Deane Road, Bolton BL3 5AB, UK Received 22 March 2005; received in revised form 24 October 2005; accepted 7 November 2005 Available online 8 February 2006 Abstract The role of mental accounts in consumer credit decision making…

Words 8932 - Pages 36

Abraham Maslow's Theory Applied To Marketing

It discusses how marketers use this theory as a tool in order to persuade potential consumers into buying and remaining loyal to their brand. It also highlights the stages of the consumer behavior model and how the concepts affect the marketing effort. Lastly, this paper discusses integrated marketing communication (IMC), which is the concept that all elements of the marketing mix communicate messages to consumers, its pros and cons and how it affects the marketing cycle.…

Words 2224 - Pages 9