Laurence Shames’ “The More Factor” is the perfect example of how we got into this consumerism lifestyle. He talks about how we believe that there will always be more stuff to buy. “The country is not running out of wealth, drive, savvy, or opportunities. We are not facing imminent ruin… we are running out of more (Shames, 83).” We have changing in way that instead of measuring progress in geographical expansion we measure it in material possessions. We use to see people with 15 acres as successful. Now we see people with the nice cars and expensive clothes as successful. The people with the land may have worked their whole lives for it, but today the guy with the nice car is seen as more successful. Consumerism has put people into debt, because they buy all these new good with out a thought of how much they are