Convenient Healthy Low-Watchers

Words: 889
Pages: 4
Open Document
After gaining a firm understanding of our industry and the market we intend to compete in which is specialising in a variety of convenient healthy low fat meals, our next step is to complete a competitor analysis which will help us understand the position of our major competitors and see the potential opportunities available to obtain a competitive advantage in one or more areas. The idea is to run a small business out of a personal kitchen with a view to expand, specialising in a variety of convenient healthy low fat meals to go with a view to sell to target markets such as slimming world groups, weight watchers and other types of slimming groups in the area. People are always busy whether they work full-time, attend college, care for a …show more content…
At the moment slender choice has a very limited variety of meals with 12 dinners and only 3 desserts which are available to order on their website online and are available for purchase in Superquinn, Dunnes stores and Tesco, while weight watchers might have more of a variety of meals but regarding the taste, some products are unsatisfactory, especially when compared to similar products, and portion sizes tend to be small, so you’re left still feeling quite hungry. The weight watchers products are also available to buy in local stores and supermarkets. Although Slender Choice is the only provider of meals actually permitted by Slimming World as well as our own that have went through the vigorous tests to make sure they are satisfactory for the meal plans they provide and for the syn value, these are our main …show more content…
Since the end benefit were promoting is weight loss and healthy eating, there are a lot of alternative products and services that provide the same end benefits. There is the butchers and the supermarkets who are now realising there’s a market for healthy low fat products and reacting to that market by providing a range of meat products that are lower in fat and still have the same great taste for e.g. Mc Ardle meats now have a range of products they call slimmer’s choice ranging from slimmer’s choice sauces to a range of dinners like the slimmer’s choice lasagne and slimmer’s chilli chicken stir-fry, and Tesco with their healthy living range. There is also a range of fitness apps on the iPhone and android market, some provided free of charge which let users browse a range of low fat recipes and provide a fitness plan suited to their needs according to their BMI and so on. Along with these options there’s also gym memberships which provide customers with a personalised training plan designed to target the areas of the body that they want to lose weight and a recommended eating plan. Then there are all of the other products that can provide the same benefits for e.g. fitness apps, fitness dvds, personal trainers, chiropractors, health food, doctors, sports equipment, and some options that are costless, like exercising at home. Our customers could buy or do all of these things instead of buying our product. These are
Show More

Related Documents: Convenient Healthy Low-Watchers

healthy web Essay

A website of healthy diet Among numerous factors related to one’s health, diets are always regarded as one of the most important reasons that influence one’s health condition. People always pay a lot of attention to their daily diets in order to maintain a good health. However, most of the time they don’t really get a good diet like what they hope. On the contrary, they are easily affected by some incorrect diet programs which may lead to opposite effects and even damage their health. So I…

Words 640 - Pages 3

Sugar Addiction In America

Pepsi and altogether they have a total of 160 million views on Youtube, not to mention the ads and the amount of times it is shown on television, billboards, buses, etc. However, PepsiCo claims to not advertise any of their beverages (other than the healthy choices) to “audiences projected to be more than 35 percent children under 12 (which applies to TV, radio, print, and internet)”…

Words 3396 - Pages 14

Health Insurance tied to Wellness Plans by Employers Essay

and workers unions are concerned with wellness programs that are contingent upon meeting employer goals. These groups are concerned that instead of actually increasing employee’s health, the companies are simply shifting health care costs from the healthy to the sick (James, 2012). My case study will focus mainly on the impact of the wellness initiatives tied to health care premiums on employees. As privacy is a…

Words 2489 - Pages 10