Coors' Balanced Scorecard Essay

Words: 1605
Pages: 7
Open Document
Question 1
Link the Coors vision statement to Coors key business strategies or “six planks”. Are there any gaps?
Coors key business strategies or “six planks” are overall well aligned with the company’s vision statement. Coors key business strategies, baseline growth, incremental growth, product quality, distributor service, productivity gains and people can be associated to Coors’ vision to focus on continuing to build upon its existing foundation by improving quality, service, boosting profitability and developing employee skills. The emphasis on improving quality and service should increase Coors’ products’ popularity, which in theory should lead to baseline growth of its key brands and should increase its chances to incrementally …show more content…
Another factor contributing to this gap may be that a bottleneck takes place due to the possibility of understaffing taking place in this department. Also, they could be using outdated and inefficient equipment
In addition, I would like to express my opinion on Coors’ somewhat unrealistic target of 100%. The company should strive for a target between 90% and 99%. In my opinion, setting a target of 100% or perfection seems unrealistic for such a large and complex operation, especially after coming from a 30% historical performance.

CIL Project Performance
Non-Monetary Pre Post Target Gap

Load Item Accuracy 90% 95% 100% 5%

Possible explanation: The gap of 5% in this performance measure is very small and I would say is adequate and realistic considering the number of items being handled. The current process may have reached its full accuracy potential and that is 95%, the employees may not be aware of management expectations and goals, or they may be using inefficient methods.

Question 3 (answer continued)

CIL Project Performance
Non-Monetary Pre Post Target Gap

Production Stability 25%
Show More

Related Documents: Coors' Balanced Scorecard Essay

Coors: Balanced Scorecard Essay

Coors is a family owned business in the beer industry offering 16 different kinds of beers in the US market. Coors has 3 production plants in the US with its Colorado plant being the largest brewery in the world and serving 70% of the US market. Coors has implemented a supply chain management (SCM) software solution from the Computer Integrated Logistics (CIL) project to solve urgent problems in the logistical area such as meeting seasonal demand, surges from promotion and introducing new brands…

Words 1990 - Pages 8

Coors Balanced Scorecard: a Decade of Experience Essay

Coors 啤酒公司的平衡记分卡：十年经验 作者：Hugh Grove，University of Denver；Tom Cook, University of Denver; Ken Richter, Coors Brewing Company 前言 1997 年底前， Coors 完成了它历时三年的计划项目“电脑联结后勤 （Computer Integrated Logistics, CIL） ”， 以改进其供应链管理。 Coors 把所有有关其从供应商的供应者的产品， 到递送到其顾客的顾客的所有的 作业，都概括称为一条“供应链”。（因为根据联邦法律，Coors 不能直接向顾客出售其产品。Coors 的 顾客是经销商，经销商的顾客是零售商，而零售商的顾客才是消费者。）Coors 的供应链包括了下述流 程：采购、研究与开发、工艺、酿造、调理、发酵、包装、仓储、后勤和运输。 CIL项目是一个跨越若干职能的创举，目的在于再造Coors的后勤或供应链的管理流程。此一再造项 目改进了供应链的流程，并应用信息技术，向参与供应链管理的人员提供及时、正确的信息。此项目 之目的是，通过减少周转时间、降低营业成本、提高顾客（经销商）的满意程度，以增加公司盈利。…

Words 1510 - Pages 7