Examples Of Target Market

Submitted By pokerguy66
Words: 2092
Pages: 9
Open Document
Men’s Health Care
Targeted Market
James Swift
[Institutional Affiliation(s)]
Author Note
[Include any grant/funding information and a complete correspondence address.]
Abstract
Many companies strive to deliver a superlative product to consumers. Having a quality product is important, but many other factors are essential to ensure maximum profitability. Marketing through appeal and pinpointing a target market is crucial. In addition, clearly defining demographics for the product launch is will put the products in the hands of the intended consumer. These factors are essential in marketing the product properly. Throughout this paper, you will discover how I incorporated each of those elements into my marketing plan and came up with an effective strategy. Creating a marketing plan can be challenging. This process is essential for product success and sustainability. Appealing to a target market will be the first step in the launch of our men’s health care product. Based on the age group and gender, along with other factors, we are going to use sex appeal in our advertising campaign. As the market manager, I have used many avenues in the decision of appeal. Besides sexual appeal, humor and rational appeal were considered. Sex appeal was decided upon based on several factors. Unlike women, statistics show that men of all ages purchase products when advertised with sex appeal and remain loyal to the brand when satisfied. Men tend to be drawn to advertisements that are seductive and send the message that if the product is used, they will receive female attention. Humor and rational appeal were considered based on logic. Because it is a personal care line, rational appeal would be acceptable based on the need for the product. Humor, although appealing to this age group, could be misconstrued as a gimmick product and be discounted before it was established. For these reasons, sex appeal was the unanimous decision for our men’s health care line.
Cultural Markets
The men’s healthcare products being launched are necessities and can be driven to many cultural markets. We are offering high quality products at a low price point to make our product affordable for low to middle class groups. Products are being sold in packages and can be purchased through many stores. Target will be our partner in this launch. They will be accepting our full line of products in bundles, as well as individually sold items. Because this is a package based product, Target will be the only retailer carrying individually sold products.
Being a partner, target has accepted the product at a shelf price of $45 for the entire product line. Individually sold items will be priced separately and at a higher cost than the package line. Our bundle will include men’s deodorant, powder, cologne, two deluxe razors as well as aftershave and a bottle of body wash and shampoo combination. These are products made right here in the United States and are of quality all natural ingredients.
Our products will appeal to many cultures. Through studies we have narrowed our marketing to a select group of consumers. Our product will be in Walmart, Kroger, Vons, and Target stores. Drugstores carrying our line include Rite-Aid, CVS and Thrifty Drug.
Consumer studies
Based on cumulative information through market research, men between the ages of eighteen and thirty-five are the most likely to purchase our product. Cultural groups of men shopping in these stores for similar products have been primarily Hispanic, White and Asian between these ages. Based on this information as well as group studies, we will be focusing our advertising on these men.
Along with the specific groups targeted, many microcultures will have in interest in our products. Microcultures make up a small percent of the population of men shopping for similar products in these stores. Throughout our advertising campaign, we will keep in mind the need for this product and
Show More

Related Documents: Examples Of Target Market

CJA 354 Week 5 Homework VIctims Rights and all Those Involved Essay

Victim’s Rights and All Those Involved Kelly Beam Week 5 CJA/354 Prosecutor A prosecutor’s role in the criminal justice process is to prosecute cases on behalf of the government. They review the charges pending against each individual; determine the minimum and maximum possible sentence, then conversing with the defense attorney to determine what would be a fair and just punishment based on the circumstances and details of each case. As a prosecuting attorney there is always an obligation…

Words 1366 - Pages 6

Nt1310 Unit 1 Assignment

questions about his committed acts. The defendant committed a crime of murdering a victim. My job is to determine if the defendant is insane or sane. From the conversation I had with the defendant, the victim was supposedly killed because of his eye. The victim’s eye was pale blue with a white tent over it, almost glassy. The defendant also watched the victim sleep for seven nights before the killed him because the defendant wanted the victim’s eye to be open. ”And this I did for seven long nights-every…

Words 255 - Pages 2

Pros Of Waterboarding

Hundreds of years later, in 1948, the Universal Declaration of Human Rights banned torture in all of the United Nations (warfare). The United States’ obligation under international law left them with no wiggle room. Torture and ill-treatment are prohibited always - even in war, natural disasters, and man-made catastrophes. It protects soldiers, criminals, spies, and terrorists (Rights). Despite this, the last known case of torture in the United States was in 2003, on…

Words 689 - Pages 3

Anna Garcia Case Study

First on the list is the fingerprint found on a glass of spilt orange juice found next to victim’s body. This fingerprint was then put through a lab which was closely looked at for identification mark and ridge patterns, then compared to the many people of interest, the fingerprint ridge pattern matched Alex Garcia who is Anna Garcia’s ex husband. After the blood that was found next to Anna’s right temple was tested for the blood type all of the people of interest gave a blood sample. The blood…

Words 690 - Pages 3

Theme Of Rape In Greek Mythology

or anyone (Schaus, 2015). Even though it had been found to be a crime, it was still used in war against the women and girls. When Constantinople fell in 1453, the Ottoman troops took the women and girls and repeatedly raped them. In the early years that it was found to be a law, rape had been taken a little more seriously as being punishable by death or loss of member. But as time went on rape was taken less seriously compared to crimes against property and social order (Schaus, 2015). The use of…

Words 1151 - Pages 5

Essay on death penalty

Death Penalty Lots of crimes happen throughout society but murder is the most harmful, not only to the victim but also to the victim’s family. The death penalty will bring justice to the victim and their family. Uma Kukaths said, “Death penalty supporters claimed that not only is the state justified in permanently removing a murderer from society, it is obliged to do so to protect its law-abiding citizens from harm”. The victim’s family would be happy to know that the murderer is gone and justice…

Words 902 - Pages 4

Report On Murder Mystery

hair analysis, and fingerprints. My first test started out as blood testing. I tested blood that was found on the victim, the victim’s car, the cabin where the body was found, and a tire iron which was found by the victim’s car. I compared the blood from the crime scene to the blood taken by the suspects. The procedure was to take one drop of blood from each of the crime scenes and put the blood in three different test trays. In one of the trays I put one drop of Anti A on the blood. On another drop…

Words 2227 - Pages 9

Abolishing The Death Penalty In The United States

America has had the death penalty as a punishment. As we reach modernity, some people say that the death penalty seems a cruel and unusual punishment, which the Constitution forbids. Some people say that death is too easy of a punishment for some crimes. The death penalty is a very expensive punishment and creates a lot of work because the government needs to make sure all their information is correct and they don’t kill the wrong person, also, all the paperwork and incarnation is a lot of work and…

Words 408 - Pages 2

Criminal Justice System Case Study

The criminal justice process initially did an insufficient job at balancing the right of the accused. The accused young person Choi Kia Tang had a legal right to have a support person with him at the time of providing his statement which did not occur. The criminal justice process is to consider the accused by law as being innocent until proven guilty. It would appear that guilt was quickly placed upon Tang due to the other three young people declaring they were innocent. Tang appears to be charged…

Words 512 - Pages 3

Essay about Capital Punishment

Capital Punishment Crime is everywhere. Wherever we look, we find criminals and crime. Criminals have become a part of our daily lives. Does this mean we let them be the darkness of our society? No definitely not! Eliminating crime and criminals is our duty, and we cannot ignore it. Getting the rightly accused to a just punishment is very important which is why I strongly believe that capital punishment should continue! Capital Punishment serves as a deterrent and helps in reducing crime, it assures safety…

Words 545 - Pages 3