The Pyramid model Archie B. Carroll theorized represents the levels of responsibility that a corporation needs to meet to be successful (Kreitner & Kinicki, p. 20). There are four separate layers to Carroll’s corporate social responsibility pyramid. His theory is that each level needs to be met successfully in order for the next level to be achieved. Whole Foods values seem to address and excel at each level of the pyramid. The first or bottom layer is Economic Responsibility (earning a profit). Whole foods was successful in meeting this first layer of the pyramid with an operating profit of $934 million in fiscal year 2014 (“Whole Foods..SWOT”, 2015). The second layer is Legal Responsibility (obeying the law) and the third layer is Ethical Responsibility (being ethical in practice). The company addresses both of these levels on their Website, under their core values section; “Caring About Our Communities & Our Environment”, “Creating Ongoing Win-Win Partnerships with Our Suppliers” and ” Practice and