Cupertino Case Study

Words: 1721

Pages: 7

Open Document

Marisol Zarate
Clayton Nall, Jesse Yoder
Political Power in American Cities
10 October 2017
City: Cupertino, Santa Clara
Votes in Favor of Marijuana Legalization: 12, 020
Votes Against Marijuana Legalization: 11784
5 city council members with a mayor council form of government
Mayor: Savita Vaidhyanathan
Vice Mayor: Darcy Paul
Council Members: Barry Chang, Rod Sinks, Steven Scharf
Population: 60, 643
Demographics: 66 percent Asian and 30% White 3% Hispanic/Latino; median age is 40.6. (Census.gov)
Home to the Apple headquarters, Cupertino is a small city of 11.31 miles in Santa Clara County. The city is home to a high percentage of college-educated residents, (76 percent) with high median household incomes. The median household income is $141, 953. This income is remarkably high as it more than doubles the median income in California, which is $61,818. Most of Cupertino’s Population is Asian American and White, and the average age is 40.6. Cupertino is known for their high ranking public schools and their large labor force in the Sciences and Marketing. According to Forbes, the city relies, and will continue to rely more heavily on Apple, as Apple is the largest employer to the residents in Cupertino. Further, a recent Apple report says the company will have a 10 percent annual growth rate in job opportunities.
Cupertino …show more content…
However, in late August Councilmen Josue Alvarado, Fernando Dutra and Bob Henderson asked staff to gather information about the potential effects of legalizing marijuana dispensaries. The legalization of marijuana dispensaries is one issue that the council has differing views on. Mayor, Joe Vinatieri has expressed heavy opposition to legalizing marijuana dispensaries. In a recent Whittier Daily News article, he expressed his opposition: “I’ve seen medical marijuana clinics in other cities that have been totally abused... The vast majority of medical marijuana prescriptions were for people under

Apple Environmental Responsibility Report 2014 Essay

Environmental Responsibility Report 2014 Progress Report, Covering FY2013 Contents Page 3 Environmental Responsibility at Apple Page 4 Climate Change Facilities Product usage Transportation Recycling Page 15 Greener Materials Removing toxins Product testing Page 17 Finite Resources Conserving materials Recycling Page 20 Appendix A Environmental Health and Safety Policy Statement Page 21 Appendix B Carbon Assurance and Review Statements Page 29 Appendix C References…

Words 9600 - Pages 39

Essay on Apple, Inc. Public Relations Plan

Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and…

Words 3562 - Pages 15

Texting While Driving Research Paper

thousands of teenagers and adults cross the United States reach for their phones and get distracted while driving. It only takes a minute for a person to open their phone and respond to a text, but it also only takes a minute for his life to be over. “Studies estimate that the distractions caused by cell phone use while driving result in roughly 2600 fatalities and 330,000 injuries each year in the United States” (Noder).Texting while driving is a distraction and not only is the texter’s life on the line…

Words 1494 - Pages 6

Essay about Mobile Phone and Customer Service Representative

APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Ian McCarthy Andrew Nguyen Robbie Reid Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication 2013 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks…

Words 2406 - Pages 10

Final Essay

Kleinke, 1 Victoria Kleinke Principles of Marketing Tuesdays and Thursdays 8:00AM9:40AM Final Market Planning Project Paper Executive Summary : Apple Inc. is a publically traded company that focuses on designing and manufacturing upscale electronics for personal and professional use. Apple started with redesigning and modernizing the personal computer and since then has innovated electronics such as personal music devices, or MP3 players, smartphones, tablets, computer software, smartphone applications…

Words 2320 - Pages 10

Analogue Location, Digital Innovation Essay

Analogue location drives digital innovation: the importance of local connections Silicon Valley. This name conjures up brand associations like high tech, digital, Facebook, Google, venture capitalism, Stanford, Palo Alto, Cupertino, Infinite Loop, Linkedin, Cisco, cloud, Big Data, Xerox PARC. But think about the name in two parts. a. Silicon. The raw material for most commercial semiconductors, the backbone of the digital world. b. Valley. A physical description of a geological depression with…

Words 2841 - Pages 12

Essay on The Effectiveness of Technology in Schools

than 109,000 public and private K-12 schools.(2) During the 1980s, studies demonstrated that using computer technology could motivate students, enhance instruction for special needs students, improve students' attitudes toward learning, and motivate teachers and free them from some routine instructional tasks. The Software Publishers Association's 1990 Report on the Effectiveness of Microcomputers in Schools presented studies that showed that the use of technology as a learning tool could make…

Words 5921 - Pages 24

Welcome To The Oceanside Trauma Center Of Daytona Beach

would be given as he would have screened initially positive for ASD. Treatment plans at the OTC include the client's diagnosis, specific treatment goals, and specific interventions to address these goals. The treatment plans are signed by the assigned case manager, psychiatrist, and consumer and are intended to be a document that guides the course of treatment. 4. Intervention Plan At one point in his account, Mr. Van Winkle says, “”But there is no controlling the movie in my mind, and it tells me…

Words 4841 - Pages 20