Daimler Swot Analysis Essay

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COMPANY PROFILE

Daimler AG

REFERENCE CODE: 7CEED94C-204D-4E3F-87D0-B0BF9E4CED84 PUBLICATION DATE: 10 Sep 2012 www.marketline.com
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Daimler AG
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Daimler AG © MarketLine

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Daimler AG
Company Overview

COMPANY OVERVIEW
Daimler AG …show more content…
Strategic positioning of the company’s production facilities shields the company from unforeseen business risks arising from any one location and helps in continuous flow of production. In addition, the company also has an extensive sales network with approximately 8,000 sales outlets worldwide. Daimler operates 4,008 sales outlets in Europe, 1,427 sales outlets in the NAFTA region, 593 sales outlets in Latin America (excluding Mexico) region, 333 sale outlets in Africa, 1,596 sale outlets in Asia, and 271 sales outlets in Australia/Oceania region. During FY2011, the company sold 2,111,106 vehicles worldwide. Such an extensive production and sales network helps Daimler to address the surging demand of vehicles across the globe in a more efficient manner, which in turn allows it enhance its revenues. Strong focus on research and development Daimler strongly focuses on research and development (R&D) to expand its product portfolio and to improve the functionality, quality, safety, and environmental compatibility of its products. The company's R&D efforts are directed at developing new products and processes and improving the capabilities of existing products. Daimler invested E5,634 million (approximately $7,844.8 million) on R&D in FY2011, representing 5.3% of the total net sales. The company employs around 23,200 employees to develop sustainable and innovative products. Daimler has a portfolio of over 21,000 intellectual property rights and a broad spectrum of
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