Essay about Profile International market (Mercedes Benz)

Submitted By John-Okorodudu
Words: 2141
Pages: 9
Open Document
PRODUCT- DAIMLER BENZ
Introduction
The product I researched on for this assessment is Daimler Benz in Germany. Daimler Benz is a German international company which is focused on manufacturing automobiles, motor vehicles and internal combustion.
Geographical setting
Germany is a country in west central Europe that stretches from the Alps, across the north European plain to the North Sea and Baltic Sea. Sharing borders with nine other European countries: Denmark in the north, Poland and Czech Republic in the east, Switzerland and Austria in the south, France in the Southwest and Belgium, Luxembourg and the Netherlands in the west makes it easier to transport the products. The territory of Germany covers consisting of of land and of waters. Germany has a temperate and marine with cold, cloudy, wet winters and moderate warm summers and in the south occasional warm fohn wind climate.
Description of Political System
Germany is generally a safe country with exceptional standard of living from analysis done by the organization of economic cooperation development (OECD) as compared to other European countries. Its political system is governed by a BASIC LAW which provides freedom and stability
Population and Demographics
Population of Germany was estimated to be 82,031,000 people living in the country. The population growth rate is 0.28% and the birth rate is 8.42 births/1000 populations, infant mortality rate is 3.46 deaths/1,000 live births. The percentage of people from other countries which constitute the population: 80% of indigenous German, 11.6% belongs to those from other European countries, 3.7% belongs to Turkish background, 1.7% Asians background, 0.7% African backgrounds, 0.5% American background, 1.8% others. According to organizational report, Christianity is the largest religion in Germany followed by Islam then followed by other religions.
Economic statistics and Descriptions
Germany is the largest economy in Europe and the fourth largest economy in the world with a gross domestic product (GDP) of $3.621 trillion in 2014. The country is ranked as the world’s third largest exporter with exports accounting for 41.7% of the total German economic input with an inflation rate of 0.5%. Manufacturing is the mainstay of the German economy, with the export sector dominated by automobiles and machinery. Germany’s exports of services are relatively underdeveloped and reform in the services sectors is relatively slow but new sectors like IT, biotechnology and renewable energy are growing markedly. Agriculture accounts for only one percent of GDP. Below shows the percentage share of each export category in terms of Germany’s overall exports
Vehicles: 17.7% of total exports
Machines, engines, pumps: 17.4%
Electronic equipment: 9.8%
Pharmaceuticals: 5.3%
Plastics: 4.7%
Medical, technical equipment: 4.5%
Oil: 3.1%
Aircraft, spacecraft: 3.1%
Iron or steel products: 2.3%
Organic chemicals: 2.2%
Language
German is the official and predominant spoken language in Germany.
Target Market
The traditional Mercedes Benz target market includes the upper-class consumers aged 40 and up who want a car with luxury level conveniences and a high end feel. Although Mercedes Benz continues to target many of its models to upper class, middle-aged drivers, some advertising campaign are focusing on different populations. Mercedes Benz is targeting middle class drivers with its lower priced but still luxury level, CLA sedan. Ads featuring the use of social media using several platforms such as Instagram, YouTube & Facebook, popular music and online activities draw in younger upper class buyers in an attempt to create a positive emotional connection between the Mercedes Benz brand and upper-class young adult aged 25 to 40
Availability of channels of distribution
Daimler Benz ships its product to authorized dealers at different locations where they can be accessed by retailers or consumers
Market conditions faced The condition which affects Daimler Benz
Show More

Related Documents: Essay about Profile International market (Mercedes Benz)

Daimler Swot Analysis Essay

COMPANY PROFILE Daimler AG REFERENCE CODE: 7CEED94C-204D-4E3F-87D0-B0BF9E4CED84 PUBLICATION DATE: 10 Sep 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Daimler AG TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.....................................................................................…

Words 3672 - Pages 15

Bmw in China: from Entry to Dominance Essay

China: From Entry to Dominance Introduction "In the next five to 10 years, China will be the biggest market for all brands and become a big area of competition," said Christoph Stark, president and CEO of BMW Group Region China to the China Daily reporter. "The most important thing is to be highly flexible and take chances, but also be prepared for some possible downturns in the market," Stark said. "For us the most treasured thing is the brand," he concluded. Hours later, while sitting in…

Words 5385 - Pages 22

History Of Nokia

Introduction In 1963 Nokia starts its journey in the field of telecommunications with developing radio telephones for the army and emergency services. Since then, Nokia came a long way with launching the world’s first international cellular network and the first to allow international roaming in 1981. Nokia introducing the first car phone in 1982 and in 1991, Harri Holkeri- the Finish prime minister by then, makes the world’s first GSM phone call with Nokia handset. The strategic decision to invest…

Words 2776 - Pages 12

Research Paper On Merger And Acquisition

Acquisitions 7 Sony's Acquisition of Columbia Pictures 8 Sony 8 Columbia Pictures 9 Analysis: Star Framework 9 Fig: Choice of Entry Mode 15 Failure of the Acquisition 15 Reasons for the Failure 16 Merger between Daimler-Benz and Chrysler Corporation 18 Daimler-Benz 18 Chrysler Corporation 18 Analysis: Star Framework 19 Reasons for the Merger 22 Failure of the Merger 23 Reasons for failure 23 Culture Clash 23 Mismanagement 25 Literature Review 27 Conclusion 29 Introduction Mergers…

Words 8715 - Pages 35

Marketing Plan For BMW Australia

2014-2015) Lecturer: Tiffany Winchester Table of Contents Executive Summary 1 1. Background Analysis 2 2. Marketing Objective & Business Strategy 3 2.1 BMW Australia Market-Share Objective 3 2.2 Strategic Business Unit 3 3. Segmentation, Targeting & Positioning 4 3.1 Market Segmentation for BMW i8 4 3.2 Targeting 7 3.3 Positioning 8 4. Marketing Mix 9 5. Consumer Behaviour 12 6. Conclusion 13 7. References…

Words 4139 - Pages 17

Essay about Tresemme Marketing Strategy

III. MARKETING STRATEGY Market Environment According to the Foundation of Marketing book from Pearson, Marketing Environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers…

Words 2923 - Pages 12

Tyre Industry Profile

INDUSTRY PROFILE INTRODUCTION 70% of world rubber consumption goes into the tyre industry. The growth in world tyre production has been in response to the growth in the automotive industry. Consequently, tyre production has been a driving force behind growth in the world elastomer industry. At the same time, the improvement in quality and variety of elastomers has enabled the tyre industry to achieve its goals of providing grip, control, safety, comfort and other important features of tyres. The…

Words 10191 - Pages 41

BEST HR PRACTICES IN AUTOMOBILE INDUSTRY Essay

move, the licensing system was still very much intact. MUL introduced 'Maruti 800' in 1983 providing a complete facelift to the Indian car industry. The car was launched as a "peoples car" with a price tag of Rs40,000. This changed the industry's profile dramatically. Maruti 800 was well accepted by middle income families in the country and its sales increased from 1,200 units in FY84 to more than 200,000 units in FY99. However in FY2000, this figure came down to 189,184 units, due to rising competition…

Words 6311 - Pages 26

Hybrid car and light vehicle Essay

new-type Light vehicle in India Market possibility and strategy P265 Doing business in India research paper Question How to best introduce innovative products into Indian market through foreign investment: opportunities and concerns (choose any two products as example for similarity and contrasts) Product I; Hybrid car (Specific example, Prius (Toyota)) Product Ⅱ; Light vehicle (Specific example, Hustler (Suzuki)) Overview 1. Introduction 2. Market overall (1) Macroeconomics…

Words 3210 - Pages 13

Ford vs. Gm Essay

FORD MOTOR COMPANY .VS. GENERAL MOTORS Ford Automotive Company Background The Ford Automotive Company began as a vision of its founder Henry Ford. Henry Ford was born in 1863 on a farm near Dearborn, Michigan. In 1890 Ford’s hobby in the engineering field became a career as he began his employment at Detroit Edison Company. In 1892, Ford built his first gasoline buggy in which he sold in 1896 to help fund the construction of a new automobile. Three years later in 1899, Ford was forced to…

Words 4848 - Pages 20