The first obvious action that they are doing is smiling. Smiling is a universal sign of happiness anywhere in the world, regardless of different cultures and customs. People associate the action of smiling with happiness as it is a natural bodily response to stimuli that make people feel content or elated. Another component that displays happiness is their body movements. While the advertisement itself only is a still image, the way in which the bodies are positioned suggest motion. The models in the front of the group are shown in a slanted position, not standing up straight. This is a technique in art called implied motion in which the position of the figures are slightly diagonal to give the illusion that there are movement in a two dimensional plane. Several figures in front of the group display this technique in their stance. Actions are important because they are better at conveying emotions, in this case happiness, than being