Topic: How are celebrities used in branding?
Executive Summary
By definition, a brand is a symbol or name created in the intention of identifying a seller(s) goods or services and to differentiate them from competitors (Keller, K., 2008). In modern times, humans are bombarded with a clutter of brands each day, that it is so difficult to gain the attention of consumers, and distinguish a brand from the many others competing for the same outcome (Jain, V., Sudha, M., & Daswani, A., 2009).…
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