Culture of Beauty The issue is that the current standards of beauty are unhealthy for women in America today. Stated Premises are that the idea of being beautiful is extremely important to women and girls in this day in age. It is reinforced through books, movies, toys, advertisements, magazines, models, celebrities, and so on from early childhood through old age. Being beautiful is rewarded with wealthy spouses and higher paying jobs. In past centuries, little girls cared more about what they did and who they were as a person. Girls today care more about what they look like. Companies make billions more than they