It is our responsibility, as individuals, to maintain our own regulation when food comes up. Food might be a temptation in some circumstances, the cravings of a pregnant woman, that delicious chocolate cake you've been wanting to taste after a hard week of being on a diet, etc. Sometimes it is good to award ours elves with something tasty, after all you deserve it, but when it comes to the point when your health is at risk, is that piece of chocolate cake really worth it? Our human instincts are in control and we can all agree that one way or the other if we limit ourselves and try hard to avoid thinks that will risk outlives we will. But do we really try? No. Even though I somehow disagree with Zinczenko's argument the fast food industry does have an effect of us as individual pursuing our kids (McDonalds), and our busy daily lives with no other choice than choosing them as they are the most