Madalyn Chaffin Strategic Plan for Apple Inc. CO 469V-03 Capstone Dr. Carroll
Executive Summary
Situation Analysis
Apple Inc. needs a communication plan to strengthening the company image and rebuild confidence and retention, specifically among the investors. The effectiveness of the communication plan could be limited by Apple Inc. communication concerns leading to threatened credibility of information, the competitive business environment and the current economic downturn. Apple Inc. can…
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