DPC Final Essay

BABY DOOR DECOR

Confidentiality agreement The undersigned reader acknowledges that the information provided by Baby Door décor, llc in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of baby door décor, llc.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to baby door décor, llc.
Upon request, this document is to be immediately returned to
Baby door décor, llc.
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Signature
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Name (typed or printed)
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EXECUTIVE SUMMARY
 14,400 Babies born in the United States each day.
4,000,000 World Wide
Product is handmade hospital door announcement
Hospital Door
Child’s Room
Keepsake
 Home business ready to expand and requesting a $25,000, 5 year loan for lease down payment and purchase of materials

Business history
Established March 26,2011
Started as an online store at Etsy.com for stay at home mom
Proven successful for 3 years.
Business has reached capacity for growth selling 2,000 announcements annually
Expansion needed to fulfill goal of 5,000+ announcements annually Future goals
Expand product to include all things “Special Delivery”
•

Personalized handouts: bubble gum cigars, candy bars,

•

cookies etc.

•

Big Brother/Big Sister shirts etc.

•

Take home outfits

Provide delivery to all local hospitals with in 30 miles

Management plan
Co-Owner - Crystal Felsher
Co-Owner - Sarah Pittman
Investor - Drew Foretich
Investor - Dustin Cooper
Lawyer – help set up LLC
Accountant – maintain payroll and book keeping
Part-time employee

Market HISTORY
 1. Egyptian
 2. Greek
 3. Middle Ages
 4. Renaissance & Victoria
 5. Modern Era

Current Industry
Caters to around 4 million babies on a yearly basis
 Retail revenue of nearly $7 billion

Product
The door announcement is produced from a hand painted 8x10 wood frame and same width chalkboard. Designer ribbon is then used to attach the two pieces together, as well as, for hanging the announcement. A hand painted wood initial and the child’s name is added to the frame for personalization. The words date, time, weight, and height are written as titles on the chalkboard. With remaining ribbon, a piece of chalk is attached to the chalk board to enable a loved to one to add the baby’s stats on their day of arrival.

Competition
TooCute.com
WJDazzlingDesigns (online store on Etsy)
DoodlesbyTrista (online store on Etsy)
 Adorn A Wreath

Perceptual mapping

Target Market
 South Eastern United States
“Southern Charm and Traditions”

Marketing Strategy
Southern Eastern Coastal Festivals
Go Live Push with Media Coverage
Minimal Advertising Cost

Pricing, Selling, and
Distribution
◦
Door hangers are $45.00 each in the store and online. Online orders will incur an additional $15.00 shipping charge.
Store Front in Ocean Springs, MS
Customer→Payment→Item received
Online retail store at Etsy.com
Customer →Etsy → Paypal Production → FedEx →Customer

LOCATION and site plan
 3600 Bienville Blvd. Suite C, Ocean Springs, MS 39564
228-818-0000(T) 228-818-1111 (F)
The site is 652 square feet and will be used to house an area storage and production, as well as, a display and sales area for customers to purchase the door announcements locally.
Our Etsy store will still be available.

Staffing plan
 To meet production expectations of 5,000 door announcements annually, Baby Door Décor will need to employ two full-time skilled employees and one part-time employee. Job Responsibilities and wages Crystal Felsher, Co-owner is responsible for managing the day to day operations; working the store front, maintaining supplies, and product creation.
Sarah Pittman, Co-owner manages the finance side of the

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