Corporations now more than ever dictate how people find their place among others, not culture. This creates a global obedience to an elite and a consumerist model that is portrayed in Brave New World as clothing styles rapidly come in and out of fashion for the purpose of preventing market stagnation (Huxley 1958). The industrial advances occurring throughout Huxley’s life surely contributed to its inclusion into the novel. However, the extremity to which it has been pursued in modern society is more reflective of the imaginings of Huxley’s dystopian London (Huxley 1958). The pursuit of trends creates a false sense of individuality that both Huxley’s fictitious Londoner’s and real people succumb to in many aspects of their lives. Possessing such a narrow window of social acceptability brings about a self-governing conformity, compelling humanity towards a world not dissimilar to Huxley’s