based on the price of the products they buy:
Buyer
Definition
Sample Size
Haute Couture
They buy custom made clothing by
stylists
4,991,080
Luxury
They buy high price and quality
clothing, with distinctive design
9,717,720
Affordable Luxury
They aspire luxury brands and
maybe can’t afford them but want a
high quality product
5,199,260
Mainstream
They buy less exclusive and
distinctive clothing and don’t want
to spend too much
10,726,690
Discount
They are low income consumers
who don’t…
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