Essay on Marketing Process

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#1. The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market. …show more content…
All of these processes are similar in the fact that they are all strategies of promoting a company’s product, creating and increasing sales and making customers happy. They also answer the questions of who your customers are and how the company will create value for them (NetMBA, pg1).
After establishing a marketing plan and strategy, the next step for the firm is maintain and build on its relationship with the consumer. An important aspect of this task is to ensure that marketing remains focused on the customer and offering them the highest quality product that meets their needs. As customer needs change, the firm can adjut its marketing mix to

continue to accommodate consumers and continue to successfully sell their product.(NetMBA, pg1) This continual updating of the firms marketing message is certainly neccesary should the firm wish to keeps its hold on the market share and should consumer needs change significantly the firm may need to redesign its plan. (NetMBA, pg1). On Experian.com, the company “offer tools that profile and segment consumers, perform analysis, trend and prescreen so” their customers “can maximize revenue opportunties and continue building customer relationships”. (Experian.com, pg 1). Their website features multiple product lines that are each tailored to different consumers and allow their customers to better “market” themselves and serve their own customers needs. By offering such a service and implementing the basic
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