Ethos Pathos Logos

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Definitions
Pathos – This method try’s to invoke a sympathy reaction from the audience
Ethos-This method try’s to convince the audience that the speaker or company is creditable, fair and unbiased.
Logos- This method try’s to convince the audience to use logic and reason.

Fred Thompson (AAG Reverse Mortgage)

Who is featured?
Senator Fred Thompson-Spokesperson for AAG (American Advisors Group)

What is he or she doing and wearing?
He is walking away from a home that has a U.S flag in the front of it. He is wearing a suit with a tie. His shirt is blue and his tie is red (possibly symbolic of the U.S colors). He also flashes his wedding ring to possibly show family values. He also makes sure to keep the U.S flag in most of his shots waving in the background.

What particular body language or facial expressions do you notice?
He has a straight face and serious demeanor that some …show more content…
Logos- He used this when he started to talk about all of the positives that the person would get out of signing up with them. He mentioned that they would receive tax free money and would not have any monthly payments. He also empahasized on the free information that is available to people interested. This could appeal as a no brainer because you get all these freebies and you don’t incur any charges. He used ethos by his demeanor in the commercial and the props and layout of the commercial. He appears to be possibly in his 60’s so he is relatable, he flashes symbolism of the U.S directly and indirectly all through the commercial and he is a senator that gives him creditability. He used pathos by talking about people being in financial hardship and he addressed the commercial to individuals and their kids – because he probably understood that older people have their children or younger family members helping them with keeping up with their finances. Around 60 years old is generally when you see people creating financial power of

Ethos Pathos Logos

The rhetorical team behind this campaign have utilized the three most common forms of appeals towards the target audience: pathos, ethos and logos. The visual argument presented focuses mostly on appealing to the readers’ emotions through the use of pathos, by incorporating the death of an innocent child. The campaign uses emotionally loaded language and vivid descriptions to appeal to the reader’s emotions. Nowhere in the advertisement is there evidence of any form of statistics that discuss the…

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Ethos Pathos Logos

Logos is seen in the reasoning used in a person’s writing “Negros’ Most Urgent Needs” uses logos in a variety of ways. First of all, this article uses the line stating having no sewage is leading to health problems (Montgomery Negroes). This is logos because it is stating that since action one is happening it is causing two. Additionally, the writing contains a line that says we wish to start singing from the back to the front until the bus is full (Montgomery Negroes). This line is logos because…

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Ethos Pathos Logos

unhealthy fats and other materials. Exercising and making eating a decently clean diet is at the utmost importance to me, this is why I do not need to be swayed by this advertisement. 2. What appeal did this use (ethos, pathos, logos), and how can you tell? This advertisement uses pathos, in order to convey its message. This is clearly demonstrated by placing the cows in a bipedal position, wearing signs, with poorly, misspelled words on them. These different pieces give the…

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Ethos Pathos Logos Analysis

Ethos, Pathos and Logos. These three things are essential for creating any sort of essay or argument for or against something. In the essays “A Modest Proposal” written by Jonathan Swift his views on how to solve the problem of poverty are more effective than those of “ Lifeboat Ethics: A Case Against Helping the Poor” written by Garrett Hardin. Though both essays offer viable solutions to solve the issue of poverty Swift’s essay has a higher effect on the reader due to his use of Ethos, Pathos,…

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Examples Of Ethos Pathos Logos

In a persuasive essay to argue one`s point, it must contain the three appeals ethos, pathos, and logos. Logos which appeals to logic, to convince the audience by use of logic or reason. It uses statistic, research, and or reasoning to get the point across in the argument. Pathos appeals to emotions meaning to try and persuade the audience by appealing to their emotions. The author tries to connect with the audience through emotional experiences. It doesn’t always work because everyone has different…

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Mlk Ethos Pathos Logos

based on the actions of one man. In his speech he helps spread his message b using ethos, pathos, and logos. He also uses other rhetorical devices like flashbacks and allusions to give the reader a better understanding of the message he is trying to convey. He makes his speech sound smoother by using good vocabulary and sentence structure to make it better. In Robert F. Kennedy’s speech he uses ethos pathos and logos to connect to the author. In the speech he says “In this difficult day, in this…

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Ethos Pathos Logos Analysis

Ethos, pathos, and logos…the most-used technique to convince people that your way or idea is the best. It is basically the smart and professional way of saying, “Pick me and not them,” “My way is better and not theirs.” This technique is used for a lot of things in a lot of different circumstances. Probably the most important time to use ethos, pathos, and logos is the presidential debate. The country will soon be in either Trump’s or Clinton’s hands. They need to influence the people of the United…

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Nike Ethos Pathos Logos

advertised their new Magista cleats through the rhetorical devices ethos, pathos, and logos, generating over 100 million views through Facebook, Twitter, Youtube, etc. The use of logos was very limited in this advert but it was still there. Nike successfully employed multiple superstars to appeal to people rationally. If players like Ronaldo, Rooney, Neymar, etc. are wearing these cleats, then the audience should be wearing them as well. The logos aspect was very subtle yet had a visible presence in the advertisement…

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Summary Of Ethos Pathos Logos

Although the author does not put much emphasis on logos or ethos, pathos is a huge part of this poem. Throughout the entire porn, pathos is used whenever talking about the father’s sacrifices and pain. It is used to make the reader feel more sympathetic towards the father, but also to the boy. The author uses pathos when stating his fear of his father’s anger in stanza in order to get the reader to feel a bit of what he did I that moment.…

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Fresh Ethos Pathos Logos

however, you can see quite plainly that she is arguing to prove that local, sustainable farming is far better and superior as compared to the more common mass production farming. Her arguments are based almost purely on Pathos, her Ethos is almost never presented, and her Logos feels very restricted, and limited. The documentary mainly follows the man Joel Salatin, a sustainable farmer located in Shenandoah Valley. As you watch, he goes through his weekly process of farming, and shows the different…

Words 941 - Pages 4