Serdar explains in her article “Female Body Image and the Mass Media: Perspective on How Women Internalize the Ideal Beauty Standard”. Serdar writes on the use of media to encourage comparisons to take place, since “Most companies that target women in the media actually attempt to foster social comparison with idealized images” (4), thus persuading the targeted audience, women in this case, to buy particular products to achieve the “ideal” look. Ads that show up with topics that judge the viewer’s looks, in order to sell the products, are the very source that fuels social comparison in society …show more content…
The mass media may use systems such as Photo Shop to create unrealistic standards, while the use of social media decreases an individual’s self worth and love for what they are. These two types of media may affect the general public in different ways, however the outcome of users in constant interface with it end up to be the same, they compare one another with whoever they can. Media has forced the country to believe in certain standards and going too far to achieve them. The media however has started to oppose the beliefs created of a thin, tube-like body to be attractive and move towards the belief that no matter how overweight a woman is, she is beautiful. The question that stands on this new quest the media has come with is that with the influential power that the media possesses, could they be sending the wrong message to the public again, possibly promoting obesity