Acta Polytechnica Hungarica
Vol. 11, No. 3, 2014
Impact of Perceived Brand Name Origin on
Fashion Brand’s Perceived Luxury
Zoran Krupka, Durdana Ozretic-Dosen, Jozo Previsic
Faculty of Economics and Business, University of Zagreb
J. F. Kennedy Square 6, 10000 Zagreb, Croatia
E-mail: zkrupka@efzg.hr, dozretic@efzg.hr, jprevisic@efzg.hr
Abstract: The aim of this paper is to investigate the impact of perceived brand name origin
and perceived country of origin (COO) on fashion brand’s perceived luxury…
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