One that is even riskier due to playing on ice. Fights per game had gone up rapidly. “The fights don’t always fight back in the day, but as of now back in the 2022-2023 season there were 334 alone in that one season itself” (Mondal). The fights happening every game is going to be unacceptable for the NHL. They are going to lose players as they already are. They are going to lose fans that also think fighting in hockey is not the best for the sport as players fighting everyday is not good for the sport as players are getting really hurt everyday. The NHL has started posting games on ESPN and YouTube to increase viewership and ratings. “These clips get significant attention with 6.2 million views per video, which undoubtedly contributes to expanding the NHL's fan base,” ProCon.org reports. However, this incentivizes the NHL to promote fighting more aggressively. Increased engagement leads to more views and higher revenue streams. The NHL seems to prioritize fighting over player safety and the integrity of the game and are creating a culture where violence is okay for financial