Essay On Diesel

Submitted By vsf0095
Words: 1187
Pages: 5
Open Document
Victoria Fernandez
Ms. Shields
English 1120
Diesel: Be Stupid
“Stupid might fail. Smart doesn’t even try.” really gets the mind thinking of a million possibilities. This Diesel advertisement shows a message to a person that being adventurous is something everyone should live by. “Be smart” is what our elders have been telling us since we were young. While Diesel, an international clothing company, takes “Be stupid” as their philosophy. Diesel shows that they want customers to take risks and enjoy life while wearing their clothing rather than the usual cliché of just a model looking good in a product. This Diesel advertisement shows a message to a person that being adventurous is something everyone should live by.
The surface meaning of this endorsement is just to make a viewer laugh at the frivolous image. This memorable ad shows a man sticking his head in the mailbox looking to be stuck at 160 degrees angle. Obviously Diesel doesn’t mean for the viewers to take this image literally they just want to get a quick giggle out of them. On the left of the image you read Stupid might fail. Smart doesn’t even try, I think this message is suitably aimed at edgy, adventurous, open minded, risk taking young adults. Diesel is aiming for people to know there are worse things than failure, like not even trying. This statement most likely means that Diesel wants customers to take fashion risks with their trendy clothing. The Diesel Company derives their endorsements towards young creativity. This modern endorsement approach is aimed towards young adults because it signifies the adventurous nature that should be lived when a person has their whole life ahead of him or her. Diesel is encouraging risk taking behaviors by making a statement in their advertisements. This statement seems corporately irresponsible by defying the average idea of logic the company is lacking the typical idea of logos. Although Diesel ignores the idea of fact, they create a great amount of pathos with their immense imagination.
In the far right corner of the poster “be stupid” is displayed, with this statement Diesel doesn’t mean go out and do something dangerous they simply mean be creative. This single advertisement is from a chain of almost forty separate ads all with the same meaning with statements such as; “Only stupid can be truly brilliant”, “Smart has the plans, stupid has the stories”, “Smart sees what there is. Stupid sees what there could be.” and more. This risky endorsement is saying that stupidity is the antidote to intelligence. The fact is if people didn’t have stupid thoughts there would be no interesting thoughts at all. Stupidity is bravery and with these advertisements Diesel shows the smart or in this case the stupid person takes the risk. This Company wants their customers to know in the end being stupid will end with brilliance.
Looking into the photo behind the bold yellow font, a customer may wonder “Why is this man in the mailbox? Why is the man in the photo being stupid in such an unrealistic manner?” The reason I come up with is that Diesel needed to depict something unrealistically stupid and slightly funny so that the company wouldn’t be put in a negative spotlight for a risky message. My opinion of the reason the man is getting into the mailbox is because the origin of this company is Italian and this advertisement was displayed internationally. The mailbox could possibly symbolize the travel of the company and its large international status. If a person is trying to get him or herself into a mailbox, it is likely for the desire of traveling, much like the company. According to Intradayfun.com “These advertisements portray sheer courage. It is rightly said that when the message is depicted in the raw form it meets the targeted audience in a far better manner.” Although the picture depicted is far from realistic and very far-fetched it really catches a viewer’s attention and gets the point of the ad across. The matter behind this
Show More

Related Documents: Essay On Diesel

Fall Final Exam Study Guide English 1 Honors Essay

holding my future world in your hands. I am happy that you have walked through my threshold. Prefixes, a Suffix, and Their Translations (A) Translate the following prefixes from Latin to English (B) List two English words in which the prefix is correctly applied Example: #) (A) im= not (B) impossible, imperfection 1) ab 2) ad 3) re 4) omni 5) pre 6) post 7) ex 8) anti 9) pro 10)con 11) de 12) inter 13) be 14) anthro 15) in 16) bio 17) equi 18) trans (B)transact, transvalue 19) theos 20) extra…

Words 1492 - Pages 6

UPDATED ENG4U Syllabus Essay

Information Sheet & Units Overview Date: July 13 - August 14, 2015 Teacher: Ms. Puopolo Department: English Principal: Joe Russo Curriculum Policy Document The Ontario Curriculum, Grades 11 & 12: English, 2007 (revised) Course Title English Course Code ENG 4U1 Grade & Type 12 University Pre-requisite English, Grade 11, University Preparation Full Year / Semester Summer Session (July-August) Credit Value 1 Course Description (As specified in Ministry of Education Policy Document) This course emphasizes…

Words 1176 - Pages 5

Essay 2 Term 2 Rubric

FOUNDATION COURSE 2014-2015 FB2 TERM 2 ACADEMIC ENGLISH ASSESSMENT ESSAY 2 There is a real danger of a house price bubble in London. Discuss. Format 800-1000 words Arial Font 12 Double-spaced Single-sided Cover page References in the essay and at the end of the essay You will be assessed on Use of source material: you should use 3-8 reliable sources, including at least one academic journal article. Cohesion, coherence and organisation Communication and task fulfilment Lexis Grammar 1st Draft Week…

Words 348 - Pages 2

Syllabus: Writing and Formal Writing Assessment Essay

Freshman Composition I ENC 1101 ­­ Fall 2013 Wednesday/ Friday 9:25am­10:40am OR Tuesday/ Thursday 1:00pm­2:15pm Professor K. Mallo Email: Office Phone: Office Hours: Required Textbook: The Little, Brown Handbook, 12th Edition Course Description This course offers students opportunities to increase skills with diction, sentence structure, grammar, and mechanics while it emphasizes the development of the multi‑paragraph essay, including the principles of selection, restriction, organization,…

Words 408 - Pages 2

Essay on Shhh

Summer Session 3 (2012) Summary: Is Popular Culture Good for You? Length: 1-2 pages (double-spaced with proper header, a descriptive title, and a Works Cited entry) Source: David Crystal’s “2B or not 2B” Due: End of class period, Wednesday, June 13th Percentage of Final Grade: 10% Objective: Write a summary of Crystal’s essay “2B or not 2B.” Use a template from They Say, I Say to begin your summary. Make appropriate rhetorical “moves,” such as integrating…

Words 2150 - Pages 9

Bergen Community College: Composition And Literature Department

Composition and Literature Department WRT 101-033: English Composition I Tuesday 9/2/2014-Thursday, 12/18/2014 Tuesday/Thursday 3:15-4:30 Pitkin Education Center C-320 Course Syllabus Professor Pamela Kwartler Office hours on request pkwartler@bergen.edu Course Description English Composition I is a three-credit, general education course that gives students the opportunity for extensive practice in critical reading and thinking, and academic essay writing. This course emphasizes the writing process…

Words 2297 - Pages 10

Reflection On English 111

My biggest improvements in English 111 was the process of constructing my essays, and my progress in research writing essays. The class has taught me a tremendous amount of information on how to start an essay, what the essay consists of and how to set up the essay. I came into English 111 not knowing half the terms we went over, or how to use them. Since the class, I now know the meaning and the proper way to incorporate them in my essays. The environment that I am surrounded in while learning is…

Words 518 - Pages 3

English 1301 Study Guide

English 1301: Composition I—Fall 2014 CRN#29131: MW 8:00-9:30, Room B-139 CRN#29206: MW 2:00-3:30, Room B-203 CRN#28983: TTh 9:30-11:00, Room B-125 CRN#28984: TTh 11:00-12:30, Room B-125 Instructor: Eva Foster Email: eva.foster@hccs.edu Learning Web: http://learning.hccs.edu/faculty/eva.foster Course Blog: Facebook group (details to follow in class) Office Hours: M 9:30-10:45, T/Th 12:30-1:30, available via chat & by appointment 3-hour lecture course | 48 hours per semester | 16 weeks Required…

Words 4013 - Pages 17

Essay and Roman Catholic Church

This question can be found in Torevell (towards the end) 1. What problems and issues does Torevell discuss concerning conscience? The following questions are based on J. Hoose, Conscience in World Religions. Answer briefly, but accurately. 2. Explain, with references to The Second Vatican Council, Veritatis Splendor, and the Catechism of the Catholic Church the changing understanding of the authority of conscience in the Roman Catholic Church according to Hoose (pp.71-79). (The magisterium…

Words 872 - Pages 4

Essay on charlie baxter

careers. To submit an essay, however, it must be no more than 5 years since the author has completed their final training appointment (Ph.D. or postdoctoral position) as of the 1 August 2011. Only one entry is permitted per person, so choose wisely which element you wish to write about! Entries must be written by a single author; multiple-author essays are not permitted. How to submit The deadline for receipt of essays is 11:59 PM Pacific Daylight Time, 1 August 2011. Essays should be submitted…

Words 573 - Pages 3