Five Guys Essay

Submitted By BridgetCrim
Words: 933
Pages: 4
Open Document
Entrepreneurial Leadership
Of
Five Guy’s

Bridget Crim
Dr. Westray
Business 508
April 28, 2013

A Burger and Fries restaurant chain began with a single location in Arlington, VA, which was opened by Jerry Murrell and four of his sons. The sons were given two options either they were to go to school or start a restaurant. In which they started a restaurant that has turned into an enterprise and has grown from a single family owned restaurant to a franchise with 450 locations in thirty states which is the famously known restaurant Five Guy’s.
The philosophy and mission of Five Guy’s is to provide hamburger that out beat the rest of the competition and setting standards that are higher than other burger restaurants’. With hamburger restaurants on every corner what would make their company stand out. Well Five Guy’s prepare high quality food in a clean and welcoming atmosphere providing great customer services. Their distinctiveness of their hamburgers consists of seventeen toppings and are made to order. They fries are hand cut and cooked in peanut oil giving healthy benefits to their food. When have you ever seen a Five Guys Commercial? Well Five Guys doesn’t have a marketing department it relies on positive word of mouth from pleased customers which is the best form or advertisement which cuts cost for marketing.
Some of the original values of the company are the same values of today. When Murrell and his four son’s founded Five Guy’s they open a restaurant and perfected the menu even though simple but great, one of the main values that still remain today at Five Guys is knowing what you are good at and sticking with it. Some other values of the original company are that the customer knows best, every employee’s position at the company has value, and quality is everything and employee incentives go a long way which today all 450 franchises still use to provided great service and continue building a successful franchise.

Three factors that contribute to the great success of the franchise Five Guy’s is the following: making food that is made with high quality products and simple topping creating great hamburgers and fries they wanted people to know that they put all their money into the food. Which changes a person’s average burger experiences with their high quality standard. Second Quality is the key to any successful business, providing customers with great quality foods and customers services any customer will return no matter the cost of the items being sold. And having employees in every position within the company and treating them with value which in turn gives them the confidents to come to work and provided excellent services to the customers. Which when the employees give great services and great food the customers will become their best salesman. The third key that Jerry Murrell valued his customers by treating people right; and he or she will walk out the door and sell for you.
The effects that the external market has had on the Five Guy’s franchise company’s success is to provide the customer with quality, but be different than other restaurant and targeting a niche market who wants to go out and purchase a handmade hamburger like momma’s homemade burgers fresh, pump and juicy by going out but not to a fast food restaurant. The company does not offer a fancy or modern spot its restaurant layout is simple with tile walls and floors the company doesn’t believe in spending money on unnecessary designs, they believe in spending their money on the quality of the food. The ethical and social practices that are apart of Five Guy’s
Show More

Related Documents: Five Guys Essay

Five Guys Essay

STRAYER UNIVERSITY BUS. 508; CONTEMPORARY BUSINESS Assignment #1 Five Guys Burgers and Fries: Ingredients for Success By Ignatius B. Perry Sr Presented to Professor Lundondo Mumeka Five Guys Burgers and Fries: Ingredients for Success Introduction What if you woke up one day and said I would like to make the very best hamburger there is. In your mind you said I don’t want to be like McDonald, Burger King, Wendy’s or any other hamburger maker that is out there. You decided…

Words 2103 - Pages 9

five guys Essay

Five Guys Enterprises, LLC/Five Guys Holdings, LLC, doing business as Five Guys, is a fast casual restaurant chain focused on hamburgers, hot dogs, and French fries, with its headquarters in the Lorton community in unincorporated Fairfax County, Virginia. The first Five Guys restaurant opened in 1986 in Arlington County, Virginia, and between 1986 and 2001, the chain expanded to five locations scattered through the Washington, D.C. metro area. I will determine how Five Guys’ philosophy sets it apart…

Words 921 - Pages 4

Essay on Five Guys’

1. Determine how Five Guys philosophy sets it apart from other fast-food chains. Successful startups business is typically more fragile than an established business, in the sense that they can potentially grow or fail quickly with limited investment of capital. Although we don’t know how much actual money invest in the startup of Five Guys Burger and Fries, from available data, five Guys started with money from children’s college saving (Boone & Kurtz, 2012, p.78). Five Guys burger and Fries was…

Words 839 - Pages 4

Five Guys Essay

Five Guys: An Honest Business Built on Simplicity Reyna Haynes-Smith Professor Barry Adkins Contemporary Business BUS 508 October 19, 2012 Food. It’s a major topic of discussion today. What’s healthy, what’s not. What’s filling, what’s worth the money. There are many factors that contribute to the reason consumers choose one business over another. Most choose fast food options because they don’t have the…

Words 1465 - Pages 6

Five Guys Research Paper

Tokyo, and more. The most well-known corporations are McDonald’s, Burger King, and Wendy's, but a new join is gaining popularity-- Five Guys. Currently, there are two Five Guys in Germany, one in Essen and the other located in Frankfurt. After hearing the "rage" of the 250,000 combinations, Jörg Luyken decided to test this fast food place out. To simply put it, Five Guys is no good. "Once I'd navigated my way through stacks of peanuts bags, I found a menu that offered almost no choice at all. There…

Words 190 - Pages 1

Swot Analysis Of Five Guys

several decades, the Five Guys franchise has made it’s mark as a top­notch burger joint. Across the United States, Five Guys is known for being a fast­casual restaurant, specializing in the “better burger” category (burgers in the $8 range). While this has presented a bit of a pain in the neck for the company, it has sufficiently maintained its regal status, and was proclaimed the fastest growing restaurant in America, as of last year. Responsible for the fame, Five Guys’s pristine quality…

Words 402 - Pages 2

The Five Guys Research Paper

came to the problem of deciding on a name, at the time he had four sons, so decided with Five Guys. When his youngest son Tyler was born that’s when the Five Guys referred to the five sons. They first started in Arlington, Virginia. The boys all wanted to franchise but in the beginning they were unable to because they couldn’t get the money to expand t other places on their own. They then ended up spreading to five other locations throughout the Northern Virginia area by 2001. Their ingredients are all…

Words 662 - Pages 3

Essay On Five Guys Burger And Fries

Entrepreneurial Leadership Five Guys Burger and Fries. For BUS 508 – Contemporary Business April 28, 2013 Five Guys Burgers and Fries know that a company cannot be everything to every customer, so instead they decided to focus on selling a good burger at a fair price. Their idea is to keep it simple and do not cut corners and this idea helps to differentiate it from the big fast-food chains. When…

Words 1264 - Pages 6

Case Study: Entrepreneurial Leadership At Five Guys

Entrepreneurial Leadership at Five Guys The Five Guys Burger and Fries Company, hereafter referred to as Five Guys, is a family owned burger carry out restaurant. It was founded in 1986 by Jerry and Janie Murrell in Arlington, Virginia (About Us: The Five Guys Story, 2013). Jerry Murrell realized his sons were not interested in college so he told them, "Start a business or go to college" (About Us: The Five Guys Story, 2013). His four sons opted for business, so…

Words 1513 - Pages 7

Assignment: Five Guys Burgers and Fries Essay

Five Guys Burgers and Fries is a restaurant whose specialist is serving burgers and fries made to order fresh any way the customer likes. Although Five Guys would be viewed as a fast food chain it has not been viewed as so due to the quality of the food and the unique focus on customer service. Five Guys Burgers and Fries had been started in 1986 by the Murrell family. The first location was opened in Arlington, VA as a carry out burger joint. The specialty was handmade burgers cooked perfect…

Words 1192 - Pages 5