Football Recruiting: Case Study

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Memo
To: Varsity football players/coaches of the Chicago Catholic Blue Conference
From: Kevin Salmon- President CB Recruiting
Date: October 31, 2015

Re: Role of Social Media in Football Recruiting Social media has irreversibly changed how the recruiting process works in college football (Trotter, 2012). Elite, Division I athletes continue to be recruited by scouts employed by major colleges. The majority of high school football players, however, will continue their careers at Division II/III or National Association of Intercollegiate Athletics (NAIA) level schools. Due to smaller budgets, these athletes must present highlight film and contact information to schools in hopes of receiving partial financial scholarships. There is a need to present highlight film and use social media like YouTube and Twitter to showcase a player’s talent without the fees charged by professional recruiting services. According to the Recruit –Me website, “A recruiting consultant or service typically charges $2,000 - $3,000 to go through the steps to help an athlete get recruited.” CB Recruiting will offer personal assistance to videotape, edit and post your football highlight film/contact …show more content…
A Twitter and Facebook page have been created for CB Recruiting. Facebook and Twitter have been chosen for the following reasons: Facebook is the largest social network in terms of users. It is likely that quite a few of your friends and most college coaches are also on site. Interested coaches can follow your updates at their leisure (Mann, 2009). Include your highlight tape and applicable links here. Twitter is fast establishing itself as a major force in the way people communicate. Twitter is useful for updating coaches on your recent accomplishments, all done through the medium of pithy 140-character “tweets” (Mann, 2009). Use Twitter to post awards or draw coaches’ attention to a YouTube
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