Frog's Leap Case

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Creating its own sources, Frog’s Leap saved money by not paying someone to haul their products away. Meanwhile, they moved toward energy self-sufficiency via investments in geothermal and solar power. In 2006, Frog’s Leap opened the industry first LEED-certified wine tasting and office facility from recycle building material. LEED is the acronym for Leadership in Energy and Environmental Design. Frog’s Leap provided full-time, year round employment and benefits for winery who were immigrant laborers. While other competitors remained dubious about the cost and benefit trade-off of investing in EMS and providing fulltime work to immigrant workers, Frog’s Leap remained profitably during 2009 and 2010 recession. They argue sales via conventional distribution channels by innovation idea “wine-by-the-glass” using kegs instead of bottles. …show more content…
Williams became even more serious about sustaining growth of his winery business while maintain the same level of production output. He wondered: “ How he could grow sales and profits while remaining s small winery. One Option for sustaining Frog’s Leap growth was to pursue other EMS projects, building directly to consumer’s sales channels, and debt load. Base on reading this article, my recommendation for Frog’s winery is to expand to new markets and seek new consumers in different markets to sell their products in, destabilizing by tapping markets with countercyclical fluctuations on spending and
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