Carlos Severe, Hugo Alvarez, Samuel Morisset, Jean Guignard
From 1965 to 1985
Gatorade was developed in 1965 by a team of scientists at the University of Florida
The name of Gatorade is a reference to the Gators, the University of Florida football team
The goal of those scientists was to help the Florida players improve their performance in sweltering heat and stay hydrated
The original version of the beverage was a mixture of water, sodium, phosphate, and then lemon juice
From 1965 to 1985 (continued)
The players tested it during practices and games and they began to win
Word about Gatorade began to spread outside of the state of Florida and quickly gained national interest
For nearly 20 years Gatorade consisted of a single product line: Gatorade Thirst Quencher
From 1985 to now
Starting 1988 to late 1990s other flavors, such as watermelon, cherry rush, strawberry kiwi, and so on, became available
In 1998 Gatorade switched to plastic containers to get the drink into new environments
By the end of 2000, Gatorade was already available in 47 countries In 2001 PepsiCo acquired Gatorade for $13 billion
From 1985 to now (continued)
By 2010 Gatorade products reached more than 85 countries including China and Russia
In 2010, the company re-branded itself around the G Series
As of today, Gatorade accounts for about 80 percent market share in the sports drink category
It is the official sport drink of the NBA, NFL, Major
League Baseball, Major League Soccer, and other professional organizations and teams around the world
50 Years of Innovation and Support
1965 - 2015
Gatorade -The result of many researchers
Gatorade Shares Benefits with Million of Athletes
(Gatorade Supports National and Local Programs such as: (The Gatorade High School Player of the Year program, The Women’s Sports Foundation & Travel and Training Program, Elite Youth tournaments, camps and programs such as US Soccer Development Academy, Little League Baseball, Pop Warner, Five Star Basketball,
The Boston Marathon, etc….)
50 Years of Innovation(cont.)
Gatorade Shares Benefits With Million of Athletes
( Youth Women Soccer, Football University, Men’s and
Dance)
Women’s Lacrosse and Varsity Cheerleading and
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