ability to innovate and bring
initiatives to global markets more quickly.”7
Following the restructuring, P&G’s 129,000 employees were organized into four independent
global organizations: (Exhibit 2)
Global Business Units (GBUs) The primary driver of commercial activity at P&G was the
GBU. The product line-based GBUs had primary responsibility for developing strategy, building
brands, manufacturing products, developing and bringing to market innovations, contending with
competitors, and delivering…
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