Getting Started: In-Depth Rhetorical Analysis

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Critical Reflection Essay
Introduction – Getting Started
In this task, a group of four students along with myself were assigned to create an In-depth rhetorical analysis focusing on how visual arguments are constructed for 2 common everyday pieces of communication design. This process would have us learn to think critically about the objects we encounter daily from a design perspective, but more specifically in terms of ethos and pathos. This would culminate in an analysis chart for one cereal box, one movie poster, supported by a 15-minute oral presentation. The outcome of the task was to identify individual communication elements, identity where in the ethos/pathos, persuasion/information spectrum they fell, and create an argument supporting …show more content…
This initial decision making was critical as it would dictate how we approached the rest of the task. Knowing the requirements of the task, I knew it would be wise to choose 2 examples that contained a variety of visual elements, as this would make the analysis of said objects much more efficient in the long run. Our choice for the cereal box was ‘Carman’s: Crunchy Clusters’ (see figure 1.0.0). I believe this was an excellent choice as there was plenty of visual information both in terms of text and imagery that could be analysed. Our choice for the movie poster I personally found rather questionable (see figure 1.0.1), not because of the subject matter, but because I believed it lacked a considerable amount of visual depth, which could cause issues in the long run. However, no other alternatives were suggested by the other group members, so by unanimous decision, it was chosen. For the same reasons I was against using this poster, I have decided to base this reflection essay on the Carman’s cereal box, as I believe it is a much more visually interesting piece of visual communication with a greater variety of elements using ethos and
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