Global Marketing Essay

Submitted By jinaaxi
Words: 770
Pages: 4
Open Document
Global Marketing

March 14, 2011

“The importance of Global Marketing”

Global Marketing is very important in our society, and in whole market in the world. Recently, the businesses around the world are trying to make their profit not only in domestically, but by globally as well. Now the marketing business is trying to make all products, more global and less domestic. Global marketing helps businesses to evolve into much greater corporations to make better profit. Domestically, some businesses become saturated, and have limited number of customers, however in global point of view; there is huge market that the businesses can target more. There are reasons for globalization, and the first reason is technology. Technology has been increasing and developing more and more as time goes by. The technology power has been increased rapidly that it helped people around world to easily communicate with each other. There are technologies like mobile phone/ smart phone, video calls, internet, notebook, and etc. These technologies today made global marketing easier for the world to connect. It makes the marketing feels like the other end of the world is not far apart from each other. The positive ideas about technology are that it also saves time and money for travel expenses across the world. In addition, the second reason for globalization is having trade agreement between countries. The trade agreement helps the countries to remove their borders to freely import and export goods between countries. Trade agreement has lower government restrictions as wells as lower tariffs. There are many trade agreements around the world, such as Central America Free Trade Agreement (CAFTA), European Union (EU) and one of most important agreement in United States is called North American Free Trade Agreement (NAFTA). NAFTA is a trade agreement between U.S, Canada, and Mexico to create free trade zone by removing the borders of Canada and Mexico. NAFTA makes no tariffs during trade. Third, the need for growth is very important in global marketing. The businesses around the world are saturated domestically, so they spread their businesses around the world for greater market. It is very important for businesses to spread globally because the corporation wishes for customers in more than one country. Usually, multinational companies usually compete and are into globalization compared to small and medium businesses. Small and medium businesses usually cannot compete in globalization because they need more growth domestically. As it is mentioned before, huge corporation or multinational corporations are saturated in domestic that they spread their business to outside country. However, there also are some negative parts in globalization. Because corporations have some language barrier and a culture barrier between countries, they have difficulties marketing to specific customers. Also, globalization makes millions of Americans lose their jobs because of factories or companies moving their location to foreign areas. In addition, the use of outsourcing makes the workers in U.S. to suffer from unemployment. Even in these negative
Show More

Related Documents: Global Marketing Essay

global marketing Essay

art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society. 3. Marketing research is traditionally defined as the systematic gathering ,recording ,and analyzing of data to provide information useful to marketing decision making. 4. Green marketing is term used to identify concern with the environmental consequence of a variety of marketing activities. 5. Distribution process includes the physical handling and distribution of goods ,the passage…

Words 1302 - Pages 6

The Content of Global Marketing Essay

Fifth Edition GLOBAL MARKETING A DECISION-ORIENTED APPROACH Svend Hollensen _ • CONTENTS Preface Guided tour Acknowledgements Publisher's acknowledgements Abbreviations About the author XVI XXX xxxiv xxxvi xli xliv PARTI THE DECISION WHETHER TO INTERNATIONALIZE 1 Global marketing in the firm Learning objectives 1.1 Introduction to globalization 1.2 The process of developing the global marketing plan 1.3 Comparison of the global marketing and management style of SMEs…

Words 2492 - Pages 10

Essay on global marketing

ordinal log~tanaly- ses. j BUSNRES 1996. 35.41-53 Who steals my purse steals trash; . . . But he that filches from me my good name Robs me of that which . . . makes me poor indeed. Iago in William Shakespeare's Othello (III, iii) he marketing practice of branding products dates at least to ancient Rome, when caps on wine amphoras revealed the maker's mark (Abalos, 1985). The objective of investing in brand development is to create an identity around which customer loyalty is built…

Words 9806 - Pages 40

Whataburger's Global Marketing Strategy

6.0 Global Marketing Mix Strategies The recommendation under the marketing mix strategies for Whataburger would be to make changes in menu, pricing, new product to attract the customers, and promotion. The approach what WAB has been taking for the newer locations in the United States might work for some of the provinces in Canada but not for all since there is a majority of French descendants in Quebec and New Brunswick which makes out to be more than 25% of Canadian population. Although we are…

Words 1419 - Pages 6

Global Marketing Assignment Essay

Marketing Plan Prepared for: Richmond, the American International University in London MKT 7100 Prepared by: ID: 000064521 9th April 2015 Total Word Count 4,289 TABLE OF CONTENT 1 Task 1 3 1.1 Executive Summary (198 words) 3 1.2 Company Overview (246 words) 3 1.3 Situation Analysis (379 words) 4 1.3.1 SWOT Analysis 4 1.3.2 Porter’s Five Forces 5 1.3.3 Steeple Analysis 5 1.3.4 Market Opportunity (218 words) 5 2 Task 2 6 2.1 Objectives for Market Entry (498 words) 6 2.2 Business Development…

Words 5885 - Pages 24

Global Marketing Essay examples

Daniel Stevens Section 009 T/Th 10am-11:15am Extra Credit 1.) With the size and marketing power that McDonald’s has currently, and the global market containing over 6.7 billion people this allows McDonald’s a huge access to tap into other countries and take market share. It’s pretty common sense; the larger amount of people you can access through your company the larger you can grow your business, and McDonald’s has captured on this probably better than the majority of large companies in…

Words 585 - Pages 3

Model questions for Global Marketing Essay

Model questions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. “The global competitor will seek to standardise his offering everywhere” (Levitt). Critically evaluate this view with specific reference to a firm’s international…

Words 1515 - Pages 7

Globalization: Marketing and Global Market Essays

Multinational Market Strategies: Assessing the Global Market Alexis LeGrand September 2014 Samsung Success Samsumg is one of the leading brands in digital technology and ranks #9 in the world’s most valuable brand with a market cap of $186.47 billion. In an interview with Business Week Online, Samsung’s SVP of Sales and Marketing of the North American branch, Peter Weedfald stated that their mission as a company is “To become the #1 provider o the best digital lifestyle experience available…

Words 570 - Pages 3

Global marketing intro Essay

2/24 GLOBAL MARKET ENTRY STRATEGIES I I. Referring to the Tesco case: 1. Why has Tesco been so successful? 
 a. They pile it high and sell it cheap for price sensitive customers b. Leaky set a 3 clear objectives i. W in grocery retailing in U.K ii. Expand into non-food business iii. Grow tescos int. footprint c. Leaky was concentrating on i. Motivating employees ii. Motivating store mang. iii. Customer satisfaction d. Tescos club card i. Cash back and redeemable vouchers ii. Acted as a research…

Words 431 - Pages 2

Essay on Coffee and Global Marketing Starbucks

STMauricio Segura Fulda Global Marketing Starbucks: Delivering Customer Service What challenges/obstacles would Starbucks face expanding into international markets from the following perspectives? * The macro environment: the economic environment all over the world is just recovering from the 2008 crises. Developing countries such as India, Brazil, Russia, Mexico, to name a few, are experimenting a greater growth than the most developed countries (US, France, UK). These markets are very…

Words 561 - Pages 3