Globalization: Marketing and Global Market Essays

Submitted By CarolinaQueen89
Words: 570
Pages: 3
Open Document
Multinational Market Strategies:
Assessing the Global Market
Alexis LeGrand
September 2014

Samsung Success
Samsumg is one of the leading brands in digital technology and ranks #9 in the world’s most valuable brand with a market cap of $186.47 billion. In an interview with Business Week Online, Samsung’s SVP of Sales and Marketing of the North American branch, Peter Weedfald stated that their mission as a company is “To become the #1 provider o the best digital lifestyle experience available to all consumers for home, business and mobile. They pride themselves on being in a market driven culture offering a market making product, which just a few years ago, they were introducing new “better” feature products every two weeks. Mr. Weedfald also made a note that because of their successful marketing tactics to focus on what the customer wants out of a product, the DOP caused a “decline in competitor products.” As a company, Samsung has accumulated “brand infatuation” by take many measures to make the right product for consumers based of research and studies taken to make the product right. One study is the Brand Attitude Study or BAS, which the company takes the wants, needs and desires of a product from consumers and asses the market to offer the best product for consumer intake. Having emotional capital with consumers is key as well enabling the realization of product attributes by a consumer. Emotional capital includes: image, warmth, experience, and the perception one get from seeing the product for the first time. There is also a study that is conducted with dealer to ensure they are selling the best quality product for their own personal business success and to make sure that they are infiltrating the product to the market correctly, this is Dealer Attitude Studies or DAS.

Condition of Global Market Development
The Global Market is a broad and ever changing market with various products and services being offered through international business, e-commerce, and product markets as a whole. With the constant change in the global market international business have to focus on staying innovative and on top of their product. Consumers can never be fooled. As stated above, Samsung take measures to get consumer
Show More

Related Documents: Globalization: Marketing and Global Market Essays

Global Marketing Essay

Global Marketing March 14, 2011 “The importance of Global Marketing” Global Marketing is very important in our society, and in whole market in the world. Recently, the businesses around the world are trying to make their profit not only in domestically, but by globally as well. Now the marketing business is trying to make all products, more global and less domestic. Global marketing helps businesses to evolve into much greater corporations to make better profit. Domestically, some businesses…

Words 770 - Pages 4

Globalization and Its Impact on Marketing Strategies Essay

DISSERTATION ON “GLOBALIZATION AND ITS IMPACT ON MARKETING STRATEGIES” OBJECTIVE OF STUDY The objective of this research is to gain a better understanding of the effects of globalization on firms’ international marketing cooperation and performance of firms, both in developed and emerging economies. This dissertation mainly focus on two questions, first is does globalization affect firm performance? And second is the relationship between global market opportunities and performance stronger…

Words 5002 - Pages 21

The Global Importance And The International Marketing Strategies Applied By Emerging Multinationals

The global importance and the international marketing strategies applied by emerging multinationals -- INTERNATIONAL MARKETING -- Abstract: This paper focuses on the emerging multinationals that composed of two parts: The global importance, especially the importance of economic globalization to the development of emerging multinationals, and how emerging multinationals contribute to the development of global economics; the strategies applied by emerging multinationals, how they…

Words 1614 - Pages 7

Essay On Economic Globalization

Economic globalization is a process of economic and trade activities, with countries around the world into an increasingly integrated market forces without any resistance by the territorial limits of the country. Economic globalization requires the removal of all restrictions and impediments to the flow of capital, goods and services. As economic globalization occurs, the boundaries of a country will become blurred and the linkages between national economies and the international economy will be…

Words 702 - Pages 3

Marketing Channels Essay

Article: The increased competition due to globalization Introduction James Harden works as a junior manager in the automobile manufacturing factory for GM Holden, which is one of the top 3 automobile manufacturers in Australian. The globalization of production and marketing give rise to the increased competition for the GM Holden and working life for the business persons. This essay aims to analyze the increased competition due to globalization on the basis of GM Holden’s example. This essay…

Words 677 - Pages 3

Essay on Natura Case Study

should expand its business in Russian market is the critical issue of this case study. However, it is necessary to inspect pre-issue before we evaluate the international investment strategy. After reviewing whether the company is capable of dealing with globalization, we move on to measure the Natura’s international marketing strategy. Is Russian the best next step for Natura’s international foot for? If yes, we propose the possible alternatives for entering this market by minimizing the political risk…

Words 1161 - Pages 5

MGT 448 Syllabus Essay

SYLLABUS MGT/448 Global Business Strategies Copyright ©2015 by University of Phoenix. All rights reserved. Course Description The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Course Dates Feb 10, 2015 - Mar 16, 2015 Faculty Information Name : Email Address : Phone Number : KATHRYN HAYMAN…

Words 2691 - Pages 11

Essay on Chapter 1

between international and domestic marketing. 2. Describe the global environment in which marketing takes place. 3. Show a variety of ways in which a firm may practice international marketing. 4. Discuss current global trends affecting global marketing. Chapter 1 - Slide 2 The Concept of Global Marketing • Global marketing has become important to companies around the world for three reasons: 1. Foreign markets constitute an increasing portion of the total world market, leading to sizeable international…

Words 1217 - Pages 5

International Business Essay

manufacturing, marketing performed internationally (a.k.a. firms conduct these value adding activities on an international scale). International trade involves an exchange of physical and intellectual assets such as products, services, capital, technology, know-how, labor. Firms internationalize through various entry strategies such as exporting and direct foreign investment. • What are the key concepts in international trade and investment? International Business Globalization of markets – refers…

Words 945 - Pages 4

Globalization: Globalization and Economics Research Journal Essay

Research Journal – January 2007 Volume 6, Number 1 Globalization: Its Effects Ali M. Alli, (Email: aalli@okcu.edu), Oklahoma City University Gregory S. Winter, Oklahoma City University David L. May, Oklahoma City University ABSTRACT A global culture is now increasingly emerging. The process of globalization is facilitated by technology. This technology comes from but one place – education. The primary way to accept (or fight it) globalization is through knowledge. Education is the main way to…

Words 4544 - Pages 19