We are being overwhelmed, overwhelmed by a new pandemic called Americanism. This pandemic will become our new global culture in due time. A global culture is the idea of everyone around the globe sharing the same culture. This phenomenon displays a world where people share a common belief, which include language, music, art and perhaps even a religion. The differences between all culture groups will be consumed by this single concept. A global culture will have a positive and negative effect on humankind; we will be eliminating the different types of cultural diversity around the world, but will also be somewhat beneficial to the human race and create unity. The inevitable process of globalization has been sped up due to the media. They have spread numerous images and ideas of the ideal lifestyle. The reason the current global culture is very westernized or American-esque is because it is what the media displays all around the world. We are constantly being bombarded by American commercials for all kinds of products, regardless of it being clothing, food, technology, or anything else. Mass media and large company's advertisements of their goods have skewed the ideas of what products we want. Now, everybody wants the latest and most innovative Apple device or a large HDTV to watch their favourite American television shows, latest Hollywood movies and biased commercials. If every consumer wants an Apple product, all of the other competing companies are going to be put out of business. There would be no more incentive for anyone else to try and create the next big thing, no more innovation. This may essentially hinder our advances of electronics and science. If all consumers had the same device, it will greatly decrease the amount of diversity of our products. Our electronic devices would be sold by mainstream American companies, with devices manufactured elsewhere; ruling the entire technological market. Evidence of this Apple bandwagon has already been evidently presented at a worldwide scale. “The Company sold 51 million iPhones, an all-time quarterly record, compared to 47.8 million in the year-ago quarter. Apple also sold 26 million iPads during the quarter, also an all-time quarterly record, compared to 22.9 million in the year-ago quarter. The Company sold 4.8 million Macs, compared to 4.1 million in the year-ago quarter.” Apple Earnings Release. Web. 27 Jan. 2014. Apple Q1 2014 Results. [1] Apple Inc. has been continuing their success throughout the years; almost everyone these days had once owned or currently own at least one apple product. From another perspective a technological world ruled by a single company may not be as bad as it sounds. If all consumers carried the same product around, there would be no need for adapters or custom software for different operating systems. Developers will be able to focus on building software or applications primarily for a single mobile operating system (in this case, iOS7). There would be no worry for compatibility issues since there is only one main program. Every corner your turn on the street, you will see at least one fast-food chain restaurant. On almost every block, there will be a popular drink cafe or burger joint. The point of these establishments is for people to quickly grab a bite and go off to do their daily task without the usual sit down dine-in formality of eating. Soon time spent during dinner time with the entire family will become scarce. This is important, because it is time for the parents and children communicate over the dinner table. Instead, families will be buying dinner from Panda Express or Taco Bell if they ever get bored of the usual burgers and fries. The ever-growing popularity of these restaurants has removed the traditional ways of eating and traditional kinds of foods. There will be no more authentic cuisine, only imitations of Chinese, Japanese and Indian foods for us to quickly chow down before proceeding to