Gov Book Study Guide Essay example

Submitted By temptemp2938
Words: 4226
Pages: 17
Open Document
Te a c h i n g

G uid e
With every book you purchase, a new children’s book will be provided to a child in need. One for One.™

This Teaching Guide was designed to help you have thoughtprovoking group discussions about Start Something That
Matters, the #1 best-selling book by TOMS Founder and
Chief Shoe Giver, Blake Mycoskie. Whether your students are reading the entire book, a chapter, or discussing TOMS in general, we hope the questions in this booklet will provide a jumping-off-point to spark some well-rounded conversations.
To learn more about One for One™, and to access further resources, please visit the TOMS Teaching Portal: www.TOMSCampusPrograms.com/educators Thank you for sharing with your students!

Table of Contents

Introduction: The TOMS Story

4

Chapter 1:

Find Your Story

6

Chapter 2:

Face Your Fears

8

Chapter 3:

Be Resourcesful Without Resources

10

Chapter 4:

Keep It Simple

12

Chapter 5:

Build Trust

14

Chapter 6:

Giving Is Good Business

16

Chapter 7:

The Final Step

18

Ways To Get Involved

20

Notes 21

Introduction: The TOMS Story
™

Blake Mycoskie, Founder of TOMS, describes the idea that would come to define the TOMS business model: One for One.™ Key to the growth of TOMS has been the company’s commitment to giving. It attracts customers, inspires employees, generates media attention, and appeals to partners that also want to give back. Blake then identifies the six elements that have helped TOMS to flourish. These six principles – Find Your
Story, Face Your Fears, Be Resourceful
Without Resources, Keep it Simple,
Build Trust & Giving is Good Business
- serve as the focus of each of the following chapters.

Discussion Questions:
1. How does the TOMS story appeal to customers? Employees? Business partners? The media? 2. TOMS is unusual in that it’s a for-profit company that actively incorporates giving into its business model. Can you think of other examples of giving-based businesses? How are these companies similar to and different than TOMS?
3. Why might a for-profit business like TOMS be able to succeed in its charitable goals more effectively than a nonprofit? In what ways do for-profit businesses enjoy greater freedoms than non-profits?
4. What are other global problems that could be addressed by giving-based businesses?
What barriers prevent these problems from being addressed by governments and nonprofit organizations? 5. Could a giving-based business like TOMS have succeeded ten, twenty or fifty years ago?
How has consumer culture changed to make the TOMS business model not only viable, but also profitable?

4

Words Into Action:
1. Connecting needs with your brand.
Spend an afternoon walking or driving around your community. Identify five societal needs that are not being met, such as homelessness, litter, or problems with public transportation. Now identify five products or services that could be created to address these challenges.
2. What’s your alpargata?
Blake identified the alpargata as a foreign product with commercial potential in the
United States. Try to identify some of your own personal possessions that, in the past, would not have been considered commercially viable. What changed to make these products marketable? 3. What’s the story?
Over the next day or so, think about every company that you come into contact with – as a customer, employee or passerby – and ask yourself, What is the company’s story? How do they communicate their message? Are they missing a storytelling opportunity?

Activity
Now that your students have read about the TOMS story, screen TOMS
Giving Videos to learn more about the company’s roots and to see their giving in action. To request the TOMS Campus
Programs DVD, please visit: www.TOMSCampusPrograms.com/ educators

5

Chapter 1: Find Your Story
™

Straightforward ads – Ford trucks are the toughest; Crest toothpaste makes teeth their whitest
– aren’t as effective as they used to be. Even if it’s a proven fact that a product is
Show More

Related Documents: Gov Book Study Guide Essay example

Humanities Review Essay

there are correct answers in life, they can be discovered through dialogue and contemplation ● believed in absolute set of moral laws, we must be self aware ● didn’t write anything, we know about him bc plato wrote his ideas down ● forced to drink hemlock and died bc gov thought he was corrupting the youth by making them think and question things Plato ● socrates’ student, taught aristotle ● dialectical method­ discourse between two or more people holding different points of view about a subject, who wish to e…

Words 2657 - Pages 11

Essay on Eisenhower/Truman Doctrine Study Guide

Eisenhower/ Truman Study Guide The questions cover Chapters 5, 6, and 7 from the Cold War book- Pearson, and Ch. 12, 16, and 17 and pages 150-161 from the Todd book. All of these sections were assigned and questions were asked in class covering most of the readings. 1. What was the difference between Cominform and COMECOM? Cominform: Communist Information Bureau (September 1947) created as an instrument to increase Stalin’s control over the Communist parties of other countries. COMECOM:…

Words 1347 - Pages 6

ENG101: Information Literacy Research Activity?

Andrus gave you in the library workshop to find a variety of sources on a topic. Books, journals, newspaper articles obtained through Tri-County’s library are acceptable sources; in fact, once you’ve chosen a topic or to help you choose a topic, search any of these series of books in Tri-County’s library by title: At Issue, Contemporary Issues Companion, Contemporary World Issues, Current Controversies, and Library in a Book and Taking Sides. The Opposing Viewpoints database can be helpful in researching…

Words 2779 - Pages 12

Essay on science fair packet

these steps are activities that are performed to ensure your experiment makes sense and could be repeated with similar results (this is known as being “accurate” and “valid”). PERRY SCIENCE FAIR HCHEM PAGE 2 This packet was put together to help guide you through each activity within the Scientific Inquiry Method process. They can be summarized as follows: CUSD Curriculum Standard* See Page(s) Strand Concept Performance Objective 1 Posing Questions Topic Selection Research 5 8 - 14 1 1 1 1…

Words 6461 - Pages 26

Essay on Customer Relationship Management and Question

MIS 180 Final Study Guide http://quizlet.com/63704842/quiz-questions-flash-cards/ ← You da real MVP Does this have all of the questions? ------What scantron do we need? FORM 882-E It’s green ------Was anything notable said in A+ review that could benefit everyone?? yeah make sure you know the SDLC and it’s phases ------Was the last midterm made up of just past quiz questions? no ------Isn't the final cumulative? nope ------Is the final really at 5 tomorrow or was that a typo?its at 4 - it WAS…

Words 3189 - Pages 13

Crime and Criminal Justice Essay example

001 | | | | |Department of |Justice Studies |College of |Juvenile Justice & Psychology | |…

Words 2989 - Pages 12

Overview of Progressive Collapse of Bridges Essay

7/30/13 An Overview of Progressive Collapse | sedigest.in Current Issue Archives Consult ancy Cards IASt ruct E Edit orial Board Cont act Fort hcoming Event s TECHNICAL ARTICLE E-Book View the current issue in a new E-Book form at. Poll Which of the following will have the most significant impact, in the future, on structural engineering profession? Increasing use of m ore adv anced m aterials 29% Increasing im portance of Sustainability An Overview of Progressive…

Words 5077 - Pages 21

Essay about Mapping The Arts Marketing Literature

different disciplines have a stake in understanding the art-market relationship. Arts marketing scholars can benefit from engaging with research in this area, which is outside the marketing academy. Practical implications – The maps provide a visual guide to the work, which has already been done across a wide range of disciplines and journals. They enable academic and professional readers to see where knowledge and insights may already exist and where work remains to be done. Originality/value – Given…

Words 5538 - Pages 23

Analysis of International Hrm in Coca-Cola Company Essay

accommodation, allowances and so on. However, for DHRM the services for employees’ family are limited. Thus, with the different operation of HR policy will help to reduce the conflict between the staff and the organization. 3.1(c) COMPARATIVE HRM STUDIES IHRM is only exist when a company business become globalization trade such as Coca-Cola Company (Wall and Rees 2004, p282). Furthermore, IHRM does not concern any activities in single countries like DHRM. Hence IHRM will comparison the performance…

Words 3825 - Pages 16

Religion Topic Notes- dot point syllabus Essay

Judaism ORIGINS *Abraham and the covenant: 1. Outline the life of Abraham: Abraham was the first father of the Jewish people. He was a healthy man with servants and provisions. God instructed Abraham to sacrifice Isaac, his son as a way of showing faith. When he had already
raised his knife, God told him to sacrifice an animal instead. It became a demonstration that the God of the Jews detests human sacrifice, but that he also asks us for obedience to His commands. 2. Describe the covenant…

Words 6501 - Pages 27