Hamburger and fast Food Industry Essay

Submitted By Hardy-Reeves
Words: 1663
Pages: 7
Open Document
Marcus Lawrence
October 23, 2006
FYS100-04
Dr. Richard Brown
Fast Food Nation is a book that is all about bringing what goes on behind the counter to real life. America is a place where fast food was born to thrive. With all the up pace, no time lifestyles that most Americans seem to live no wonder so many people are becoming addicted to the fast and convenient food. But as this book points out what seems to be convenient and good for you is truly a plague in disguise. Do not just look at the big corporate logo and see what the company is doing to promote itself. Look beyond the wrapper and see what the industry is doing to our economy. The fast food industry is probably the worst thing to ever be brought upon the American population. Fast food is no longer just something one eats once a month it is more like once a week and for most Americans more than once. Fast food is so ingrained into the fabric of American society that it is now considered a custom that has consumed our society. With food right there at our fingertips how is it that people are not drawn to it? The problem is not that they are drawn to it, it is the amount of times that Americans end up being drawn to it. It is startling to see the how much the amount of overweight, obese and diabetic people has grown within America and there is only source that needs to be blamed—fast food. One of the saddest things about the fast food industry is that it is not only affecting adults, but children as well. The fast food industry has this idea built in their mind that they need to get people hooked while they are children, so they will be guaranteed customers when they grow up. They spend billions of dollars on advertisements alone in a hope to draw people to their product. Yet, we all know who really gets drawn to these advertisements with Ronald McDonald in it; it’s not the parents it’s the child. They also do not just advertise in one way, they have many different strategies to luring kids into buying or wanting their product. Most advertisements are on television, but some end up in schools where kids are forced to go by law and schools are basically forced to accept in order to keep open. That is still not all; the fast food industry also practices what is called synergy. Synergy is when you team up with another force to make something stronger and more successful. The way the fast food industry practices this is by including toys in their happy meals. Kids are drawn to the toys and so in turn more happy meals are sold. The fast food industry really strives for this idea of hooking consumers at a young age, and the poor innocent children of America are the victims. Another very shady thing that goes on with the fast food industry is how they view and treat their workers. The fast food industry wants dumb, illiterate, low class workers because they know that they can misuse them and not get into trouble for it. All fast food restaurants are not unionized, and the fast food industry plans to keep it that way. Whenever there is talk of unionizing the industry sends in a team of managers and attorneys and makes the employees feel better so that they do not unionize and if that does not work they will shut down the restaurant all together. They are looking for the cheapest and most efficient ways to get products to consumers and make money in the process. They try to make managing and running a store as easy and as think free as possible. In essence the fast food industry is trying to make human workers obsolete and make everything that is complicated be done by machines. The industry tries to hire about 50 people for each restaurant so they never have to pay overtime. With a 300-400% turnover rate for jobs this industry is definitely not looking for long term workers and is undoubtedly not looking to pay their workers a lot of money. They basically view their workers as like pieces in a chess game
Show More

Related Documents: Hamburger and fast Food Industry Essay

BDM FINAL PLS Essay

Hamburger Haven Case Study III – General Management Neal Steven 0310525 COMM 1007 EL - 02 Professor Davey Friday, March 21st, 2014 Executive Summary: Cameron McCormick, vice-president and CFO for Patterson – Erie Corporation (PEC) must decide on a strategy and direction for the future of one of the companies restaurants who’s performance is lacking, Hamburger Haven in Windham, Ohio. The restaurant is struggling with several factors, most importantly customer service and efficiency…

Words 6704 - Pages 27

McDonald's and the Hotel Industry Essay

McDonald's and the Hotel Industry Case Memo Problems and Challenges Should McDonald’s enter into the hotel industry, opening its own hotels? If so, which segment of hotel market should McDonald’s be targeting? Analysis 1. Associations and meaning of the McDonald’s brand from consumers’ perspective First of all, we should conduct survey among consumers to get full understanding of the brand. Below is a full list of associations collected with detailed meaning explained. Associations…

Words 756 - Pages 4

Fast Food Rhetorical Analysis

heavily footnoted and annotated. It states the history of fast food industry. His explose reveals how the fast food industry has altered the landscape of america and a alternate gap between the rich and the poor. He showed how fast food has conquered appetite and landscape. While writing this book Schlosser used many rhetorical strategies. 3 of his main strategies are logos, ethos, and pathos. Schlosser appeals to logos throughout the entire novel. Schlosser presents numerous statistics and information…

Words 670 - Pages 3

Case Study 1 Essay

McDonalds, and the fast food industry as a whole, are currently facing. As the market share leader, McDonalds could sit back on its laurels; however, as recent sales trends have shown this position as an industry leader would be short lived. Rather McDonalds is actively engaged in trying to both proactively and reactively address the methods in which they market their brand and products to consumers. As we will discuss, these consumers are shifting the way in which they decide how to make food visits and…

Words 871 - Pages 4

Eric Schlosser's Fast Food Nation

in his nonfiction book, “Fast Food Nation,” gives an account about fast food restaurants have changed throughout the years. Fast food is something that has played such a big role in our everyday lives today and is an industry that has become more globally known throughout the years. Schlosser’s purpose in writing this book is to educate his intended audience how lots of fast food food chains originated in the early 20th century, and to educate his audience how fast food is really produced. The author…

Words 602 - Pages 3

Fast Food Obesity And Children As Consumers

Fast-food, obesity and children as consumers. The rate at which fast-food is being consumed nowadays is highly alarming and very harmful to the health. This very consumption can result to complicated health issues such as obesity, heart failure arthritis and possibly death. The population of people who eat fast-food rapidly increases as the population of different fast-food restaurants increases. Fast-foods are very harmful to the body due to the high level of saturated fat, sodium,…

Words 1476 - Pages 6

Mcdonald’s Essay

imitate the successful efforts of another firm in their industry? Under what circumstances is imitation likely to be embraced? There is much reluctance of competitors to imitate the successful efforts of another firm in their industry. And the only way to be successful by imitating is to beyond the original one. This idea can be proved by the example of McDonald’s and Wendy’s. McDonald’s Corporation is the world’s largest chain of hamburger fast food…

Words 2991 - Pages 12

Mc Fries Essay

Industry: Fast Food Brand: McDonald’s Product: French Fries Description: The McDonald's Corporation is the world's largest chain of The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.[serving around 68 million customers daily in 119 countries across 35,000 outlets. The company's restaurants offer a substantially uniform menu, with a few geographic variations that include hamburgers…

Words 693 - Pages 3

Fast Food Essay

Sharlie Jackson Megan Poyndexter Jan. 6, 2013 Current Events Fast Food Fast food is food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, the term refers to food sold in a restraunt or store with preheated or precooked. Where does this food come from? What the nutrition facts, cost, convience of fast food? What are some of the main fast food restraunts? So where does the meat you eat come from? How does this sound…

Words 735 - Pages 3

Essay on Fast Food Nation

Fast Food Nation Fast Food Nation: The Dark Side of the All-American Meal written by Eric Schlosser in Boston, Massachusetts during January of 2001 with 356 pages is a very eye opening book that I will not soon forget. It begins by telling the story of the founding fathers of fast food and how the concept came to be. Fast Food Nation is divided into two sections: “The American Way”, which shares the origins of the fast food chains and “Meat and Potatoes” which gives specific information about how…

Words 975 - Pages 4