Harley Davidson Case Analysis Essay

Words: 1808
Pages: 8
Open Document
Harley Davidson Case Analysis

In 2007, Harley Davidson was the world’s most profitable motorcycle company. They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years. Their CEO of 37 years, James Ziemer, knew this would be an extremely difficult task seeing Harley’s domestic market share recently top off at just under 50%. The domestic market was where Harley’s achieved the most growth over the past 20 years and with it leveling off, where was Harley going to get the 11-17% was the million dollar question. Harley Davidson has built a brand that is more than just the spread eagle on a load rumbling motorcycle, but for those who purchase a Harley they are …show more content…
For each of the preceding problems, there are a few potential solutions to help Harley be successful in its goal of 11-17% earnings per share growth, for the next three years. Potential solutions for problem number 1 include: • Run promotions through Harley’s Financing arm for reduced interest rate financing. • Cut Harley’s profit margins in an attempt to better compete with the lower priced imports. • Advertise the great cost saving advantages of a fuel efficient motorcycle.

Potential solutions for problem number 2 include: • Create a motorcycle which possesses the performance appearance the European riders wants, coupled with a high-end suspension kit for the desired ride. • Remove the Harley name on the motorcycle and make it something more European. • Advertise the European built Harley, specifically for the European rider, in an attempt to remove the American stigma.

Potential solutions for problem number 3 include: • Scale back the number of manufacturing plants. • Create a joint venture with Ford or GM. • Identify some of the key components where the vendor to the company is very profitable and purchase their company (reverse integration).

In generating a decision on which potential solution to implement, the main criteria used in the decision
Show More

Related Documents: Harley Davidson Case Analysis Essay

4199 Final Case Study Essays

NAME: Vlad Albu Management 4199: Final Case Study Harley-Davidson Inc. 2006 1. Based on facts presented in the case, perform a SWOT/TOWS analysis on the international situation facing Harley. (50pts) SWOT Analysis Strengths. Harley Davidson has strong brand equity and is well established in the consumer’s mind Harley Davidson has a strong financial position and the ability to provide financial assistance to their consumers Offering both new and used motorcycles broadens the price range…

Words 848 - Pages 4

Kagan V. Harley Davidson Summary

Capitalizing on the ground of spoliation of evidence, Harley Davidson is justifiably positioned for sanction. Richard Kagan v. Harley Davidson, Inc. Buying a Harley Davidson Sportster from his stepson, Adam Martin included receiving a service manual upon delivery which included a caveat: the Sportster had been possessed by seven individuals preceding Richard’s purchase, it had been pilfered but returned, and there were no calamities reported. Provided to Kagan were precautions in the form of a service…

Words 1765 - Pages 8

Essay about My Summer At Yale

Harley-Davidson Posse Ride Harley-Davidson Motor Company has made reached great lengths in defining themselves not only by their trademark bikes, but by the lifestyle associated with the brand. Even further, the Harley Owners Group (H.O.G) is a division that was formed to add value to the Harley-Davidson Brand and help management get a floor-level view of their consumers. The H.O.G helps consumers engage and become more active in the community that surrounds Harley-Davidson. The individuals vary…

Words 1845 - Pages 8

Essay on Harley Davidson Industry Analysis

Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences…

Words 7012 - Pages 29

Managing Strategy And Change

organizational contexts, profit and not-for-profit organizations, small businesses and multinational corporations. As befits an integrative strategy unit; its learning, teaching and assessment strategy is organized around the use of management dilemmas and case studies. 3. Aims of the Module The broad aim of the module is to provide an MBA level integrative course in managing strategy and change which develops the students’ understanding and skills, as present and prospective future managers, for formulating…

Words 3063 - Pages 13

Syllabus: Strategic Management and Moodle Forum Case Essay

areas such as operations, marketing, and finance. In this class, you will learn some frameworks, tools and techniques of making and implementing strategy. You will learn by doing, by taking the role of a general manager in the companies that we will do case studies on. COURSE LEARNING OBJECTIVES Upon successful completion of this course, students will be able to: 1. Acquire familiarity with the principal concepts, frameworks, and techniques of strategic management 2. Gain expertise in applying these…

Words 4932 - Pages 20

Class 1 Description Framework For Operations Strategy

Groups that do not want to do a project can choose to hand-­‐‑in a capstone write-­‐‑up on the Harley-­‐‑Davidson case in the textbook. Approach the project as a “case study” of an organization whose operations strategy you can analyze and improve. Use the following criteria in choosing the organization or the organizational unit:…

Words 1445 - Pages 6

Guide: Marketing and Kellstadt Graduate School Essay

subject line of all emails to ensure I find your email in case it is caught by spam control) Course Objectives: 1. Develop an understanding of the fundamental concepts in Marketing. 2. Develop a functional understanding of both macro-marketing and micro-marketing environments. 3. Gain an understanding of products and services from a marketer’s and a consumer’s or other business perspective. 4. Learn basic marketing strategies including SWOT analysis and various marketing model constructs. 5. Gain an understanding…

Words 1925 - Pages 8

Business Strategy Essay

integrative module that draws upon previous modules delivered at earlier levels, particularly the core modules at Level 2 (marketing, accounting & finance, managerial economics, HRM, and quantitative methods). The emphasis will primarily be on the analysis of the external and internal environment of various organizations and industries using appropriate theories, concepts and principles. Students will have access to the necessary frameworks and models to analyze an organization, or an industry, its…

Words 4425 - Pages 18

Erin Brockovich Essays

purpose and vision. Maak.T & Pless.N.M, 2006). In this movie, Erin was a very dynamic and know how to persuade. She made Ed- her boss to take on the cause to be involve in solving the water pollution case of the PG & E till the end. At the same time, she pay very high attention to the case and hope to help resident at H with all her ethic. Finally, she established trust and cooperation from the town people. Social and environmentErin is not only a leader who care and has responsibility about…

Words 2051 - Pages 9