Harley-Davidson, Inc Essays

Submitted By ladybug0576
Words: 2016
Pages: 9
Open Document
Nichole Dunaway MGT 304 April 18, 2013
Part I

SOCIOCULTURAL
Harley-Davison, Inc. (HOG) has been in business since 1903. During those years HD has had the opportunity to provide transportation vehicles in World War 1 (WWI), World War II (WWII), Vietnam, and even in the most recent wars in the Gulf. About one-third of H-D's production during WWI went to the military. Harley-Davidson motorcycles were used for a variety of wartime efforts, including courier and dispatch services.
The Harley-Davidson Foundation seeks to meet the basic needs of the communities where they work, improve the lives of their stakeholders and encourage social responsibility. Established in 1993, The Foundation pursues partnerships with charitable organizations focused on education, health and the environment.
Support for Muscular Dystrophy Association (MDA) began in 1980 and since then, the Harley-Davidson family of customers, dealers, suppliers and employees has raised more than $65 million to aid research and program services for children and adults with muscular dystrophy. The funds raised support life-saving research, comprehensive medical care for children and adults with neuromuscular disease, and MDA summer camps.

ECONOMICThe Harley-Davidson Foundation seeks to meet the basic needs of the communities where we work, improve the lives of our stakeholders and encourage social responsibility. Established in 1993, The Foundation pursues partnerships with charitable organizations focused on education, health and the environment. For more information, see www.harley-davidson.com The Harley-Davidson Foundation seeks to meet the basic needs of the communities where we work, improve the lives of our stakeholders and encourage social responsibility. Established in 1993, The Foundation pursues partnerships with charitable organizations focused on education, health and the environment. For more information, see www.harley-davidson.com Consumer: Harley-Davidson recently reported newly available U.S. demographic market share data for 2012 new street motorcycle sales showing the company continued its market leadership in the U.S. among young adults 18-34, women, African-Americans, Hispanics, and Caucasian men 35-plus. According to the Polk data, in 2012, for the fifth straight year, Harley-Davidson was the number one seller of new street motorcycles in the U.S. to each of these groups. Sales of new Harley-Davidson motorcycles in the U.S. grew in each of these demographic segments last year, Harley-Davidson sold nearly twice as many new street motorcycles to young adults as its nearest competitor in 2012. Domestically and abroad: Dealers in the U.S. sold 34,706 new Harley-Davidson motorcycles in the quarter, which was down 12.7% compared to the year before. In international markets, dealers sold 19,548 new Harley-Davidson motorcycles during the first quarter, compared to 19,915 motorcycles from the year before, with sales up in the Asia Pacific region and up in the Latin American region, but did experience a down the in the EMEA and Canadian regions.
Competitor: There is no direct competitor comparison for Harley-Davidson, Inc. The ones that were listed as possible competitors are (1) Triumph Motorcycle Limited; (2) Ultra Motorcycle Company, Inc.; and (3) Viper Motorcycle Company. All were listed as privately held companies also.
Per an article found online, Polaris, based in Medina, Minn., 20 miles from Minneapolis, is known for snowmobiles, jet skis, and all-terrain vehicles. A newcomer to motorcycles, it entered the field with Victory just 14 years ago. Yet with aggressive pricing, it has passed Honda, Yamaha, Kawasaki, and Suzuki to become the No. 2 seller of the biggest heavyweights (engines 1400 cc. and up) behind Harley. Analysts were recently shown a presentation comparing two big V-twin bikes, Victory's Boardwalk vs. the Harley Softail Deluxe. The Boardwalk carries a list price $1,650 less than the $17,149
Show More

Related Documents: Harley-Davidson, Inc Essays

Harley Davidson Essay

HARLEY DAVIDSON KEISER UNIVERSITY ILKA CALIMAN 5/29/2013 HARLEY DAVIDSON Introduction/thesis: In 1953, following the demise of its last American competitor, Indian (Hendee Manufacturing), Harley-Davidson becomes the sole producer of motorcycles in the United States. I. The Harley-Davidson Motor Company had a small beginning, but has risen to unimaginable success. A. The supports of outrageously loyal owners have allowed the company to struggle but maintain its composure. 1…

Words 2109 - Pages 9

Swot Analysis Of Harley Davidson

for life… Harley Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do. Harley-Davidson Market Share: 63.3% Harley-Davidson was incorporated…

Words 1382 - Pages 6

CA MOD1 Essay

Module 1 – CASE MGT499 – Strategic Management 13 February 2015 Harley-Davison, Inc. is a company that is widely admired and arguably the most famous motorcycle manufacturer in the world and was founded in Milwaukee, Wisconsin in 1903 by William S. Harley, Walter, and Arthur Davidson in a 10’ x 15’ shed. By the end of 1917, one-third of all Harley Davidson production went to the US Army to be used in World War I. Harley Davidson became the largest motorcycle manufacturer in the world, their models…

Words 912 - Pages 4

Is belief in God relevent? Essay

Madison with a pair of mechanical engineering degrees, William Harley and Arthur Davidson founded Harley Davidson. A little more than one... reminded that a college education is necessary to make a decent salary. Over the years, it has become evident to many young adults that this statement is indeed true. However, as the need for jobs increases, so February 23, 2012 Mr. Raul Rivas Director of Human Resources M&M Title Services, Inc. 9300 NW 77th AVE Hialeah, FL 33016 Dear Mr. Rivas: Subject: Possible…

Words 440 - Pages 2

Week III Case Study Essay

In 2008-2009 Harley Davidson Inc. recorded one of the lowest sales in the companies’ 100-year existence. It was in 2009 that Harley (Harley Davidson Inc.), restructured to change its brand starting with its mission statement. Harley transformed its mission statement to read, “We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experience” (Collins, 214). This new motor changes as the strategic management of Harley was being revolutionized. Harley understood that…

Words 1447 - Pages 6

4199 Final Case Study Essays

NAME: Vlad Albu Management 4199: Final Case Study Harley-Davidson Inc. 2006 1. Based on facts presented in the case, perform a SWOT/TOWS analysis on the international situation facing Harley. (50pts) SWOT Analysis Strengths. Harley Davidson has strong brand equity and is well established in the consumer’s mind Harley Davidson has a strong financial position and the ability to provide financial assistance to their consumers Offering both new and used motorcycles broadens the price range…

Words 848 - Pages 4

Kagan V. Harley Davidson Summary

Capitalizing on the ground of spoliation of evidence, Harley Davidson is justifiably positioned for sanction. Richard Kagan v. Harley Davidson, Inc. Buying a Harley Davidson Sportster from his stepson, Adam Martin included receiving a service manual upon delivery which included a caveat: the Sportster had been possessed by seven individuals preceding Richard’s purchase, it had been pilfered but returned, and there were no calamities reported. Provided to Kagan were precautions in the form of a service…

Words 1765 - Pages 8

P320 Commodity Paper

Duncan, Madison Wathen, Rachel Hetrick Harley Davidson 4/24/2013 Supply Chain Management: P320 David Gray, Paige Recker, Rachel Duncan, Madison Wathen, Rachel Hetrick Harley Davidson 4/24/2013 Leather for Purchase Agreement Leather for Purchase Agreement Product Information: The intended use for the leather that Harley Davidson (HD) purchases is to make customized leather jackets for both men and women. For this report, we are using Harley Davidson as the point of contact and focusing on…

Words 2345 - Pages 10

Stocks: Revenue and Ford Motor Company Essay

average with now drops that are volatile. Harley-Davidson (hog) A) Harley-Davidson, Inc. designs, manufactures, and sells motorcycles. The Company's products include heavyweight touring, custom, and performance motorcycles, as well as a line of motorcycle parts, accessories, and general merchandise. Harley-Davidson also provides motorcycle floor planning and parts and accessories financing to its North American and European dealers. B) Harley-Davidson stocks seem to be doing fairly good and keeping…

Words 1359 - Pages 6

Essay on Harley Davidson Industry Analysis

Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences…

Words 7012 - Pages 29