Healthy Eats Campaign Paper

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Communication The Healthy Eats campaign will be rolled out through a number of different channels in order to get the most people involved in the campaign. Informational pamphlets will be placed in all government buildings frequented by the public, these include post offices, libraries, city courts. The informational pamphlets will also be located in hospitals and doctor offices. One of our main focuses will be TV and radio PSA’s across the country. These PSA’s will mainly focus on the free gym months and will run December through early February. An example of the radio PSA can be found in the appendices. In regions before events TV, Radio and social media will be utilized to get the region aware of the event and try to push up attendance. …show more content…
We plan on working with the same gyms to offer or severely reduced memberships to these people. Our plan is for people making less than $25,000 per year is entitled to a free or nearly free gym membership. In order to market both the free month and the free memberships for those with a low income we will be doing a direct mail campaign. This allows us to target lower income zip codes and hit every house. Although social media might seem like a smarter and cheaper choice, our target demographic might not be on social media or even have a personal computer. The direct mail campaign will happen every January, this way we can promote the free gym month and the free membership.
Our first tactic for getting calorie count laws enacted is to show lawmakers from the US Senate and House of Representatives the results from California and New York. Working with these representatives to not only make it mandatory for large chains across the country to put calorie counts on menus but for all restaurants across the country to put accurate estimates on menus. Doing so will force restaurateurs to either make their options healthier or go out of business. This works two ways as people will be more aware of what they are eating and provide them with healthier options as

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Introduction In the UK healthy eating has a major impact on people concerning their health in that 1 per cent in 10 per cent of the adults and more than 1per cent in 10 per cent of children aged 2 to 10 are now classed as obese. The increasing number of obesity in the UK has increased the risk of type 2 diabetes, some cancers and heart disease for the past years because of people not knowing how to maintain a healthy-balanced diet. A healthy balanced diet is balanced diet that provides us with all…

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children and families alike to create households and lifestyles that are truly healthy. Each program has a slightly different definition of their mission but they all lead to wanting the same outcome, defeating childhood obesity. The NFL PLAY 60 focuses more on the physical activity aspect while Eat Right focuses on education families on which foods have the best nutritional value and how they can be served. This paper examines each program’s effort and also takes from other sources that are not…

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Opportunities (Alex Bloxham) In this section of the SWOT Analysis, the paper will explain how Chick-Fil-A has improved their menu with health and wellness trends, the implementation of new technology, and starting ghost kitchens in more urban areas. To start, Chick-Fil-A has added healthier menu items, but they can add different foods to increase their customer base. With new technology, Chick-Fil-A can find new ways to use AI to their advantage to improve their systems and customer service. Then…

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History of the Ymca Essay

is that they work to insure everyone, regardless of gender, income, faith, sexual orientation, or cultural background, has the opportunity to live life to its fullest. They share the values of caring, honesty, respect, and responsibility. In this paper you will learn a lot about the YMCA’s history, its founder, and some of the activities. George Williams founded the YMCA in 1844. In 1844 twenty-two-year-old George Williams joined 11 friends to organize the first Young Men’s Association (YMCA), a…

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and CEO, Coca-Cola North America. ‘Over the past several years, we have built successful, mutually beneficial partnerships with strong brands like Robertsons and Costa, and now we plan to work side-by-side with Atlantic Quench to create a major healthy refreshment business focused on cranberries.…

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not caring about their long-term health. The other is a dictatorial style, making a child eat all their food disregarding whether they are full or not. The food readily available to us is high in calories, and with families such as the ones mentioned it is easy to see why they buy these foods. The article discusses an ‘obesogenic’ environment, which according to Hunt C involves the aggressive marketing campaigns for calorie dense foods, sedentary jobs, unsafe parks, traffic and dense roads, distorted…

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First Journal Article Vignali, C. (2001), McDonald’s: think global, act local – the marketing mix, British Food Journal, 103(2), 97 – 111. Second Journal Article Banerjee, S., Yancey, S., (2010), Enhancing mobile coupon redemption in fast food campaigns, Journal of Research in Interactive Marketing, 4(2), 97 – 110. Third Journal Article Eagle, L., Brennan, R., (2007), Beyond advertising: in-home promotion of “fast food”, ITC105 201330 Page 2 of 13 Young Consumers: Insight and Ideas…

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