Chick-Fil-A

Words: 548
Pages: 3

Opportunities (Alex Bloxham) In this section of the SWOT Analysis, the paper will explain how Chick-Fil-A has improved their menu with health and wellness trends, the implementation of new technology, and starting ghost kitchens in more urban areas. To start, Chick-Fil-A has added healthier menu items, but they can add different foods to increase their customer base. With new technology, Chick-Fil-A can find new ways to use AI to their advantage to improve their systems and customer service. Then, Chick-Fil-A can use the AI technology to create ghost kitchens that are delivery-only. With Chick-Fil-A’s success in the most recent years, these additions will only increase their success and make them an even stronger contender in the restaurant industry. Health and Wellness Trends …show more content…
For example, the company added new items including different salads, grilled chicken options, oatmeal, and fruit. This small, but healthier menu opens the door for a larger consumer base that has been growing. Since Chick-Fil-A has always had high quality chicken, these healthier options will be held to a better standard than the average fast food healthier options. Even though Chick-Fil-A has some healthier options, their menu should have more healthy foods implemented. For example, for consumers who follow veganism, Chick-Fil-A does not have many options for that consumer base. As veganism is growing inside the United States, adding vegan foods that seem similar to chicken to the menu could increase their profits. New Technology With Artificial Intelligence emerging in the new era of technology, Chick-Fil-A can implement AI into their systems and as kiosks for customers to order at. Chick-Fil-A is using innovative technology to improve their customer experiences. With workers readily available outside, taking orders with tablets is an innovative way to increase the long lines at