Chick-Fil-A Business Analysis

Words: 427
Pages: 2
Open Document
The fast food industry in the United States is very competitive. With giant chains like McDonald’s, Burger King, Wendy’s and Sonic, it can be challenging for a company to conquer an already saturated market. Companies are forced to concentrate on their core values and provide customers with a unique experience including quality of food and service. With so many fast food options, Chick-fil-A focuses on providing a simple all chicken menu and outstanding customer service for consumers. Chick-fil-A is definitely a rising star in a burger dominated fast food industry.
Chick-fil-A restaurants convey a good example of great corporate culture. They are considered a family based organization. It starts with the ownership which has established …show more content…
Spain can be a great market to explore and open up a franchise. Their company code of conduct and values would do well there. Through personal experience, I have found that there is not much emphasis on customer service in Spain, so since customer service is a distinct core competency of the company, it would truly be a new experience of the Spanish culture.
McDonald’s and Burger King have somewhat of a hold on the fast food market in Spain. This is due to the lack of competition. Chick-fil-a, who specializes in chicken sandwiches, would take the market by storm. The level of quality in Chick-fil-a food would rival that of European fast food restaurants. The Spanish’s liking for sandwiches would also quicken their rate of success.
Overall, I strongly believe that Chick-fil-A would be very successful in Spain. Their great corporate culture, outstanding customer service and quality fast food menu can do well in any country. Several other American founded fast food restaurants have succeeded before them and the market has plenty of potential for others to also succeed. As long as Chick-fil-A continues to stay rooted in their strong beliefs I know that they will
Show More

Related Documents: Chick-Fil-A Business Analysis

Case Study Chick-Fil-A

Chick-fil-a, Inc., is a fast food chain restaurant based on her first business, Dwarf Grill. It was founded by Truett Cathy in 1946, in Atlanta, Georgia. It has grown to have 1,600 restaurants in 39 states. The chain supports religious values of Christianity based off of its founder. The restaurant's name has a hidden meaning to it. The 'Chick-fil' part means, chicken fillet, and the 'A' hints at top quality. Chick-fil-a is famous for it's fried chicken sandwhich, which Cathy is known for inventing…

Words 1133 - Pages 5

Essay on Ratio and Financial Ratio Analyisis

Ratio and Financial Statements Analysis Kimberly Y. Gruber University of Maryland University College Dr. Sunando Sengupta 07/25/2013 Turnitin Score: 23% Executive Summary The purpose of this paper is to examine ratio and financial statement analysis. Such analysis is a useful tool for managers and stakeholders to evaluate a company’s financial health in order to identify opportunities for growth and areas of weakness so as to institute corrective measures. Financial statements are used…

Words 1715 - Pages 7

Workplace Diversity Paper

when there is a merge of cultures and separation is when the two opposing or different set of values merge but do not communicate. Organizations have used all of these to manage LGBT issues in the workplace. For example, with the Boy Scouts and Chick-Fil-A, LGBT individuals would need to assimilate or lose their jobs. Until recently there was also the army statement of “don’t ask, don’t tell” which was more of a separation or assimilation process, separation in that people were aware that LGBT were…

Words 1740 - Pages 7

Swot Analysis Of Mcdonalds

are the hamburgers and fries. Their fries have been the top ranking fries for years (www.aboutmcdonalds.com). McDonald’s is well known for their Big Mac with the special sauce. McDonald’s have changed up their target group to the working class business professional. They have coffee, smoothies, cappuccino and parfaits. They also offer free Wi-Fi, playground area and parties (www.mcdonalds). With these perks, customers can come in with their children and be able to use internet while their children…

Words 2301 - Pages 10