Heinrichs Argument Analysis

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Heinrichs argues that in order to compel a person to take your side in a rhetoric, you need to set goals for yourself personally and for your audience. His first argument of the chapter is that you need to set a personal goal to determine the outcome of an argument. The reasoning behind the personal goal setting is that if you have a goal in mind, then you can start to think of ways to manipulate the argument to achieve those goals. Heinrichs second argument of the chapter is that you need to set a goal for your audience. To set the goal for your audience you need to first change their mood, then their mind, then their willingness to carry out the task you want them to do. Heinrichs goes in the order mood, mind, willingness for very simple
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