Essay on History: History southwest Airlines

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History
Southwest Airlines was founded by Rollin kink and Herb Kelleher to provide services within the state of Texas. It was incorporated in 1967 but company spent four years gaining regulatory approval and battling other airlines in the Texas court systems. In late 70’s texas supreme court rules in Southwest favor . Courts decision open up the door for SW to commence the commercial flights . They acquired 3 Boeing 737 aircraft and began commercial flights from dallas to san Antonio and Houston

Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. They use a single aircraft type, the Boeing 737 due to which they lower unit costs on average. the use of a single aircraft type allows SW for simplified scheduling, maintenance.
Southwest provides point-to-point, rather than hub-and-spoke, service.Its point-to-point route structure includes service to and from many secondary or downtown airports such as Dallas Love Field, Houston Hobby, Chicago Midway, Baltimore-Washington International, Burbank, Manchester, Oakland, San Jose, Providence, and Ft. Lauderdale-Hollywood. These conveniently located airports are typically less congested than other airlines’ hub airports, which has enabled Southwest to achieve high asset utilization because aircraft can

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