Hospitality And Tourism Research And Analysis

Submitted By VictoriaPalmer
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SCHOOL OF TOURISM
AND HOSPITALITY MANAGEMENT

ASSIGNMENT COVER SHEET
PLEASE COMPLETE AND ATTACH TO THE FRONT OF EACH ASSIGNMENT SUBMITTED BEFORE SUBMITTING
ELECTRONICALLY

STUDENT ID:

21533859

STUDENT NAME:

Victoria Palmer

UNIT CODE:

MNG00415

UNIT NAME:

Hospitality and Tourism Research &
Analysis

ASSIGNMENT NUMBER:

2

ASSIGNMENT DUE DATE:

27/8/2010

WORD COUNT:

1500

LECTURER/TUTOR NAME:

Genevieve Lovell

Unless otherwise specified, assignments must comply with the following requirements. Assignments that
DO
NOT comply with the following
MAY NOT BE MARKED.
Please confirm that your assignment meets these requirements by ticking each of the following boxes before submission:

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typed or word­processed using 12 point font double or 1.5 spacing. single side of the page. all pages are numbered and include your Student ID and Name.
2.5 cm margins on all sides. have cover sheet with your details (this is the cover sheet) be meticulously referenced following Harvard 2003. the below declaration has been read, signed and dated. a duplicate copy of the assignment has been retained by the student

Markers Comments:

1

Victoria Palmer

21533859

I certify that this assignment is my own work, based on my personal study and/or research, and that I have acknowledged all material and sources used in the preparation of this assignment, whether they be books, articles, reports, lecture notes, any other kind of document, electronic or personal communication.
I also certify that the assignment has not previously been submitted for assessment in any other unit or at any other time in this Unit, unless by negotiation, and that I have not copied in part or whole or otherwise plagiarised the work of other students and/or persons. I have read the SCU policy on plagiarism and understand its implications.

Signed: ___Victoria Palmer____________________________________ Date: ___27/8/2010___

Assignment 2 Literature Review - Victoria Palmer - 21533859
2. Research that outlines the satisfaction of guests for food and beverage services provided by a 5-star hotel in the Sydney CBD during 2010.
Problem statement and objectives:
Analyse the scope of opportunities and feedback of directly relating to elements of the satisfaction of customers visiting food and beverage services in the Sydney CBD.
Objectives of Research:
-To obtain a thorough and concise view of feedback received by food and beverage services in a 5 star hotel in the Sydney CBD, to discover the most predominant opportunities for food and beverage services in a 5 Star hotel in the Sydney CBD.
-To analyse the causes of areas of opportunities to benefit the food and beverage services in the hotel from a marketing perspective, to obtain the findings from research to actively improve aspects of customer satisfaction with the food and beverage facilities within a 5
Star Sydney CBD hotel.
In the tourism and hospitality industry, customer satisfaction is a vital and critical proportion of everyday trading and business and has become a predominant focus in recent academic studies. General commitment towards customer satisfaction and the factors that could potentially influence it, are being emphasised and researched significantly. There is a lucrative and competitive market for businesses within this industry, for instance, hotels or food and beverage services. The following review discusses academic articles that examined the significance of customer satisfaction defined as ‘...the delivery of superior quality and value of the service/product...’ (Kim, Wen & Doh 2010, p. 104). Also incorporating the varying factors that can potentially impact components of customer satisfaction and emphasising the need to improve these components to actively improve customer feedback and satisfaction relating to food and beverage services within a hotel.
The
‘Customer Orientation of Service Employees and Rapport:
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