Hotel Vision Statement

Words: 904
Pages: 4
Open Document
excellent hospitability and an unforgettable experience.

Reason: The reason for having a mission statement is that it communicates to the employees of the organization a shared understanding of organizational purpose and reason for operating. This give employees a clearer direction as to where the company is heading towards. In this case, the company is seeking to delight and satisfy the guests, partners and stakeholders through exceptional service provided by hotel employees.

Vision: To be a preeminent and world renowned hotel known for its unique floral environment by 2027.

Reason: The reason for a vision statement communicates to the employees of the organization a shared understanding of the future organizational goals and aspirations it aims to achieve. This gives employees and especially top managers …show more content…
Middle managers would implement the policies given by top management to promote the name of the hotel through mass media. The sales and marketing departments can promote or advertise the hotel through websites and blogs to reach a wider audience.Moreover, our hotel can also tie up with business partners such as credit card companies and tour agencies.

Goal 3: To open another branch in the capital of Malaysia in the next 7 years.
Reason: Kuala Lumpur is at the heart of Malaysia. The state is bustling with people and shops, truly making it a tourist destination which is ideal for the hotel. Hotel expansion is beneficial for our hotel as it increases the popularity, profit margin, customer base and financing opportunities.

How to achieve it? Top management would collaborate with investors, shareholders and Malaysian government agencies ( Companies Commission of Malaysia, Royal Malaysian Customs, Inland Revenue Board of Malaysia ,etc.) Next, the top management would do a decision making model to decide on the location of the hotel in Malaysia. When all these procedures are successfully completed, the hotel will then be ready for
Show More

Related Documents: Hotel Vision Statement

week 6 Strategic plan Essay

Strategic Plan STR/581 Jaquanda Smith April 7, 2014 Dr. Hoda Bagdady-Asal Table of Contents Executive Summary 3 Company Background 4 Mission, Vision, Values 4 Company Environmental 5 Remote 6 Industry 7 Operating 8 SWOT 9 Company Position 11 Company Structure 12 Best Value Disciplines 12 Strategic Choice 12 Strategic Evaluation 13 Implementation Plan 13 Objective Table 14 Strategic Controls 16 Gantt Chart 17 Conclusion 17 References 18 Executive Summary Organizations…

Words 3596 - Pages 15

Reflection On Organisational Culture

values, beliefs, norms and customs” according to Pizam and Holcomb (2013) so my research concentrates on mission statements, values, structure and ethics. Mission Statements and Values Mission statements of a company should define its identity and how it sets it apart from other corporations (Pearce and David 1987; Bouchikhi and Kimberly; Rao and Krishna 2009). The mission statement defines what the company is according to Enz (2010) and that of BAA (see appendix 1) is an excellent example. It…

Words 2697 - Pages 11

Essay on Presentation: Hotel and Coal Harbour Hotel

summary The Coal Harbour Hotel is a 4 star full service hotel located in downtown Vancouver built in late 1980’s and signed a affiliation agreement with Stardust Hospitality in 1990. At first, this affiliation enhanced the business but when the 2000s hit, business started declining significantly due to increased competition in the Vancouver market. The mixture of global events and increased competition caused the GM of The Coal Harbour Hotel to panick and develop a tunnel vision focusing only on sales…

Words 1242 - Pages 5

Essay on Midterm: Customer Relationship Management

trend that will bubble up in the hotel industry 1= increasing fees not just the usual 20 a day resort and amenity fee, which you pay whether you use or not the tennis courts, but how about a required 12 housekeeping surcharge or a fee for storing your luggage in the lobby. total fees and surcharges collected by us hotels are increasing from 1.78m in 2010 to a record 1.88 in 2011. 2= disappearing tubs. 3=pump dispensers. 4= check in automatically Aloft hotel (starwood) 5= locavore options…

Words 874 - Pages 4

BSBMKG402B Analyse Consumer Behaviour for Specific Markets Essay

analyse consumer behaviour within this segment and recommend what marketing strategies Virgin should develop to appeal to this market segment. This must be written in report form. 1. Gather information on the market or market segment for Virgin Hotels in accordance with Virgin’s marketing plan. a. List the sources of information you used to gather information. • This must include at least five (5) sources of information. • Please reference each source in strict accordance with Imagine Education…

Words 2236 - Pages 9

Discrimination In The Workplace

couldn’t do that either. There was many hours and dollars spent on trying to make the recognition party a success. Starting with the invitations, location, decorations and food. It was a huge waste if you ask me. It was at a local hotel and well, this time of the year hotels decorate with Christmas trees. There were employees that left when they saw them because they considered it to be rude and disrespectful. As the party continued more people got defensive or upset, some left and others just had…

Words 814 - Pages 4

HRM 351 Syllabus 2014 Ver 1 Essay

University: Metrics and Milestones School of Business Accredited by AACSB International: The Association to Advance Collegiate Schools of Business© School of Business Theme: High Productivity and Continuous Development School of Business Vision: To become a regional magnet for developing business leaders School of Business Mission: To provide a high quality management education to a diverse student population. This is accomplished primarily through teaching and the development of instructional…

Words 888 - Pages 4

Efqm Squire Hotel Group Essay

This paper has focused on the Squire Hotel Group and how the application of EFQM model 2010 can be used to provide a framework for the enhancement of organizational performance. Various issues have been identified facing the Hotel group, including lack of a formal method of collecting information; the demand of beds by the tourists compared to the supply; competition and tight budgets set by the head office. It is evident that the application of the EFQM model, especially the nine criteria, will…

Words 4148 - Pages 17

Organizational Culture In A Hotel

Contents Q1. Develop and define the organizational culture that you require in the hotel. How will you build and measure this culture? According to Deal and Kennedy (as cited in Morrison, Brown, & Smit, 2006) organisational culture in an informal set of standard protocols, socially agreed in an organisation that helps the employees understand how life actually works inside the premises that include rewards and punishments offered at times. The organisational culture of an organisation…

Words 5792 - Pages 24

Half The Sky Analysis

Empowerment through Education After reading Half the Sky: Turning Oppression into Opportunity for Women Worldwide, I found that the authors Nicholas Kristof and Sheryl WuDunn’s definition of empowerment could be broken up into two parts: Education and Voice. In most cases, education becomes the key element in a woman or “activist” finding her voice. Throughout the text, Kristof and WuDunn continually reiterated the fact that if more women knew how to, and were more confident to, actively speak…

Words 861 - Pages 4