Just like in most countries, the majority of the people in Canada do not know or care too much about politicians until they are campaigning and by then most of the opinions are formed based on televised debates or campaign ads. The main factor for his popularity was that he managed to win over a lot of votes because people saw themselves represented in Trudeau´s values and way of thinking. The fact that the Canadians are, in general, considered educated and civilized aligned with the fact that they are a very multi-cultural people