Impact of Media on the People of Pakistan Essay example

Words: 1364
Pages: 6
Open Document
In the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. In order of introduction, they are:
1. Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century
2. Recordings (gramophone records, …show more content…
Print media (magazines, newspapers, brochures, press releases, newsletters, etc), electronic media (television, radio etc) and the Internet are all part of mass media. Today, mass media can give a person phenomenal exposure and this can result in various effects of the mass media on the society. However, have you paused to think about the pros and cons of mass media? Well, one cannot blame a particular medium because of outside influences. Here, we shall take a look at such advantages and disadvantages of mass media.

Statistics show that there are few things which impact the human mind more than mass media. The advice of teachers, parents and relatives may fall on deaf ears, but the mass media holds us all spellbound! At this point, it becomes necessary to define this concept.

It may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or media channels.

Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic segment.
Show More

Related Documents: Impact of Media on the People of Pakistan Essay example

Marketing: Economics and Micro Factors Essay

which can have negative or positive impacts on the overall industry. Micro factors can be harmful to individual business of an organization so it is important to have prior knowledge about resources of an organization, competitive trends and customers through effective marketing research on these elements. PEST Analysis PEST analysis is a beneficial method for the Designer Bear in outlining the actual outside environment. P Political situation in Pakistan is not favorable for any foreign investors…

Words 332 - Pages 2

Pest Analysis on Telenor in Pakistan Essays

technology with which they can compete in the Pakistan and now companies are investing in their infrastructure to not only expand but also to upgrade their existing structure. So the telenor must use the very new technologies. Fast speed: Telenor is shifting its whole network from 900 MHz to 1800 MHz with the completion of this project within 2-3 months. Telenor will be able in offering Value-Added Services like General Packet Radio Service (GPRS), Multi-media Messaging Services (MMS) and Virtual Private…

Words 878 - Pages 4

Disadvantages Of CPEC

The China-Pakistan Economic Corridor (CPEC) long-term infrastructural project as a major part of the One Belt One Road (OBOR) the major global initiative by the Chinese government, scheduled to complete by 2030. CPEC is a joint project that Beijing and Islamabad agreed to finance through Chinese investments utilizing investment loans largely by Chinese financial institutions; nevertheless, Pakistan will also be responsible for investing approximately 15 billion dollars on its own in the process.…

Words 1873 - Pages 8

Impact Of Fast Food On Children

IMPACTS OF FAST FOOD PRODUCTS ADVERTISEMENTS OF TELEVISION ON THE EATING HABITS OF CHILDREN ABSTRACT This study investigates children obesity around the world and particularly in the Pakistan is a public health problem. Considerable research has shown that the television advertisement directly effect on the children habits and their Fast food consumption have direct relation with obesity, cancer, hypertension, diabetes, back pain, skin infection…

Words 1624 - Pages 7

Tesco Goes Global Essay

Buying Behavior Of Consumers; A Comparative Study Of Rural And Urban Consumers In Pakistan By Hashim Zameer, Rashid Saeed & Raheel Abass Bahauddin Zakariya University Abstract - The purpose of this paper is to investigate the buying behavior of consumers in Pakistan and compare the consumers’ behavior of urban consumers and rural consumers in Pakistan. The data are collected from 600 consumers from all over the Pakistan through a structured questionnaire. SPSS 17 is used to analyze the results.…

Words 3073 - Pages 13

Essay on Impact of Branding on Consumer Perception and Buying Behavior

CHAPTER 1 INTRODUCTION 1.1 BACKGROUND OF THE PROBLEM/STUDY Branding is one of the most important aspects of the marketing arena. In this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization), branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices, the establishment of a strong brand name is extremely important. A strong brand…

Words 13385 - Pages 54

Media Bias Informative Speech

SPEECH OUTLINE FORMAT Student’s Name: Odette Tisseglo Date: 26 Feb Topic: The Media Rhetorical Purpose: To advocate Specific Purpose: To raise awareness about the awareness of the negative effects of the media on young people. Thesis: I. Introduction A. Attention Getter: Have you ever had someone tell you something shocking that you just didn’t know whether to believe or not? Where is the evidence? Have you ever made a really bad choice based on something online? B. Reason to Listen: C. Credibility…

Words 1446 - Pages 6

Vitamin Water Essay

Marketing Plan For LAUNCH OF Vitamin Water in Pakistan MISSION STATEMENT To establish itself as a health water supplier targeting sports, thrill seeking community and also for those adults, for whom, vitamin intake becomes a necessity with a span of age or due to some illness. To establish itself as a health water supplier for young generation & for adults with vitamin as a daily source of energy Executive Summary Purpose of this project is to study the opportunities in Pakistani market…

Words 3024 - Pages 13

Malala Yousafzai Research Paper

The world is filled with a plethora of inequalities and disadvantages, leaving certain people to advocate for change. Throughout time women have been discriminated in most cultures at one point. Whether it be the right to vote, to have a certain job, or even to receive a simple education society has viewed women as inferior to men. Through the help of activists and organizations like Harriet Tubman and the National American Woman Suffrage Association women are gradually becoming more equal to men…

Words 1270 - Pages 6

Critical Thinking Questions

6 months period where a child will look to the parent’s reactions to certain situation and people and this helps a baby understand the world around them. Another such skill is the idea of theory of mind. Which basically is the baby now understanding his own thoughts and feelings as well as…

Words 1016 - Pages 5