For Maximilian I, the Türkenschrift was one of the propaganda tool to gain political power. He was the first emperor who used printed images and writing as a means of propaganda for gaining his power after the invention of Gutenberg’s printing technique. Through these means of propagandas and pursuit of charismatic concept, Maximilian I sought to enhance the power of the nation and strengthen the control of the Christian world. He was a secular ruler and became the guardian of the Christian world; he stopped the Catholic church to have monopoly power in the Türkenschrift. Therefore, the initiative of propaganda was given to the emperor. From those propaganda images, Maximillian I tried to disclose his authority as a Roman emperor and his dignity as a Christian world guardian. He insisted the support and unity of the empire by emphasizing the Türkenschrift, but his real intention was elsewhere. The images and print media were the tools for his political purposes since the Türkenschrift acted as a great excuse for political propaganda. The prints during that era consistently described the Ottomans as very malicious and dangerous beings; this Türkenbild had become a fixed and common stereotype through the spread and production of the prints. Therefore, it eventually became a means to foster the resistance towards the Ottomans. The Habsburgs emperors even distributed pamphlets with Türkenbild to the parliament delegates, in order to persuade them to support the necessary resources for the Ottoman war. In addition, by using the idea of the Türkenschrift as an excuse, the empire had not only stabilized political and social order, but also forced obedience to imperial governments and administrative authorities. Through the use of