Germany, these non-textile retailers already have a market share of 12 per cent of the total textile market. They do not normally have a full assortment and only sell offers and special items, which they buy in huge quantities and sell at extremely low prices. Also, the idea of concept assortments is being used by some of them. Thus, the coffee chain Tchibo is selling every week, a completely different theme, wherein textile products are just a part of all on offer.
Only companies with a sharp profile…
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